Daily Flash Dashboard

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Overview

The Daily Flash dashboard gives you a convenient snapshot of key four metrics:

  1. Sales (Revenue)
  2. Traffic
  3. CVR (Conversion Rate)
  4. AOV (Average Order Value) 

Each metric is compared against your plan and last year's (LY) performance. Getting an understanding of your brand’s current trajectory, relative to past and planned, is crucial in understanding the overall health of your brand. We’ve highlighted key performance metrics to help you stay on top of your data and answer the question “Is my brand performing to expectations?”. At-a-glance indicators tell you if things are going well and you can focus on strategy, or if things are going off-track, you have an idea of where to dig in and fix. 

The Daily Flash is combining all sales data. This could include multiple Shopify stores, Amazon or Other orders entered through Brand Data. You may easily update the Store Name Filter at the top of the dashboard to isolate a store or group of stores.

Daily, Weekly, Monthly Section

In the image below, there are 3 areas outlined. 

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Section A: The top section compares the 4 key metrics outlined above against Yesterday, Week-to-Date and Month-to-Date. Each metric is compared both against your plan and the prior year's performance. 

Helpful Tips and Notes:

All comparisons are to the same point in time last year or in planned metrics. Month to Day (MTD) sales are compared to last year’s sales to the same month name and day.

The Weekly performance is using the NRF 4-5-4 calendar and is date-adjusted to compare to the same retail days year over year.

Plan metrics require completing the Revenue Plan Brand Data sheet in the Data Sources section of your account.

If including Amazon data, note that how Amazon classifies transactions is different from Shopify. Amazon may have orders that were place in a status of "Pending", which typically indicates the payment method has not been verified. When orders have a status of Pending, Amazon does not include the $ value of the order in its API data, which means you may be under-reporting your revenue in the days after the order was actually placed. 

Performance Visualizations

Section B: In the center of the report you will see graphics of performance over the last several weeks and monthly YTD. Visualizing your brand’s performance against planned performance is critical in giving context to all performance and understanding if a good or bad result is part of a trend or a blip in your week or month, or a trend that should be addressed.

Quarter and Annual Section

Section C: The bottom section mimics the top, but uses the time periods for Quarters and Year to Date. 

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