Daily Flash Dashboard

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Overview

The Daily and Weekly Flash dashboards are a quick way to compare performance in six key metrics vs relevant time periods and vs your revenue or marketing plan.  The six metrics:

  1. Traffic
  2. CVR (Conversion Rate)
  3. Orders
  4. AOV
  5. Gross Sales
  6. Vendor Reported ROAS

The Daily Flash gives you comparisons for each metric vs last year over four different time frames, Yesterday, Week to Date (WTD), Month to Date (MTD), Year to Date (YTD).  The metrics for yesterday are also compared against the same day from last week.

The Weekly Flash moves the Weekly section to the top of the dashboard with MTD and YTD sections at the bottom of the dashboard.

In the middle of each dashboard are trend visualizations to show you how performance is trending over the last 90 days.  Note that the filters at the top of the dashboard can be used to change those timeframes and to change the date types in the visualizations (you can change the daily numbers to weekly or monthly).

Getting an understanding of your brand’s current trajectory, relative to past and planned, is crucial in understanding the overall health of your brand. We’ve highlighted key performance metrics to help you stay on top of your data and answer the question “Is my brand performing to expectations?”. At-a-glance indicators tell you if things are going well and you can focus on strategy, or if things are going off-track, you have an idea of where to dig in and fix. 

The Daily Flash is combining all sales data. This could include multiple Shopify stores, Amazon or Other orders entered through Brand Data. You may easily update the Traffic, Order, and Revenue Filter at the top of the dashboard to isolate a store or group of stores.

Daily, Weekly, Monthly Section

In the image below, there are 3 areas outlined. 

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Section A: The top section shows the six key metrics outlined above for Yesterday.  This also provides comparisons against the same day last week and the same day last year.  Note that these are comparing day of week, so if yesterday was a Monday then the comparison is against the Monday from last week and the Monday from last year with the most similar date.  This is also adjusted for holidays to make sure that Black Monday this year is compared vs Black Monday last year.

If including Amazon data, note that how Amazon classifies transactions is different from Shopify. Amazon may have orders that were place in a status of "Pending", which typically indicates the payment method has not been verified. When orders have a status of Pending, Amazon does not include the $ value of the order in its API data, which means you may be under-reporting your revenue in the days after the order was actually placed. 

The Weekly performance is using the NRF 4-5-4 calendar and is date-adjusted to compare to the same retail days year over year.

 

Performance Visualizations

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Section B: In the center of the report you will see graphics of the same six key metrics over the last 90 days. These make it easier to see trends over time and identify, for example, when a key metric may have started declining.

 

Quarter and Annual Section

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Section C: The bottom section mimics the top, but uses the time periods for Week to Date, Month to Date, and Year to Date.  The comparisons are against the same time period from the previous year.

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