Our Performance Trends Dashboard tells you if your performance is expected based on what your performance has been for trailing 3-months across 4 key metrics:
- Average Order Value (AOV)
- Conversion Rate (CVR)
- Sales per Session ($/Visit)
- Unit per Order (UPO)
The metrics chosen for this dashboard are less volatile or influenced by other things, such as a large increase or decrease in marketing spend. Average Order Value and Units per Order, for example, tend to be in a close range of performance and less likely to see large deviations unless there is something causing a dramatic shift in behavior, like a large sale.
Similarly, conversion rate and site performance tends to be relatively steady and making dramatic changes in overall performance is difficult once a site is established with a base of traffic and customers.
$/Visit, or Revenue per Visit (or session) is a metric we are introducing here which is a derivative of both AOV and CVR. This metric can be important to look at. Driving more visits to the site isn't always a positive if those visitors are unlikely to eventually buy from you.
Reading Performance Trends
Section A: The top section of the dashboard outlines the 4 metrics in a row and below each is a shaded box. The color of the box indicates yesterday's performance was great, not very good or poor.
The classification of the performance is your actual performance compared to what Daasity's algorithm predicted your performance would have been based on the last 90 days of data for your business.
Green: Your performance was above the predicted value for the day.
Orange: Your performance was below the predicted value, but above the lower bound of the acceptable range.
Red: Your performance was below the range of what we predicted and below the lower bound of the predicted range it may have fallen.
What if the box is red?
If you see a red box for one or more of the values, the first step is to look at the graph below for that metric to see if this has been a consistent trend or is a one-off blip.
One day of poor performance does not mean things are bad, but could be a signal that:
- Something may have gone wrong, but is now fixed. For example, if conversion dropped dramatically, was the site down for a period?
- Something may have gone wrong and needs attention. For example, perhaps you sold out of a best seller which has caused conversion, units per order or average order value to drop.
- The start of a new trend. For example, some ecommerce brands saw conversion drop as the news increased about COVID-19; others saw conversion skyrocket
Watch metrics that show red for a few days, you will either see the results normalize, or you will see that they must be investigated.
Performance Trends Graphs
Section B: Each graph illustrates
- Actual performance over the last 30 days (red line)
- Predicted performance (blue line)
- Upper band of the range Daasity believes your results will or could fall into based on predicted value
- Lower band of the range Daasity believes your results will or could fall into based on predicted value.
The blue line extends to today's date, as it is predicting what today's results should be based on your recent performance.