The impact that influencers have on a brand's sales is extremely difficult to measure accurately. Daasity has incorporated influencer tracking through link clicks and discount codes into the standard channel attribution model.
The influencer input tab enables you to enter several attributes about the influencers you use to promote your brand.
Currently, the data that is available and added in dashboards is:
- Activation Date / Column I
- Activation Cost / Column J
- Discount Code / Column K
- UTM Source, Medium Campaign / Column L-N
The rest of the metrics will be made available in a future release.
You may add as much data as you wish, none of the attributes are required fields.
If you would like to add additional social platforms or post types, this can be done in columns B-D of the Configuration tab of the template.
Activation Date & Cost
The Activation Date should be the date the post is scheduled to or went live on the respective platform. This date will be the date that the Activation Cost will be added to marketing spend.
If you prefer to spread the Activation cost over a series of days, it is recommended to not include that spend in the Influencer sheet, and instead include it in the Marketing Spend sheet with the date range you would prefer to use. The cost will then be evenly distributed across the entire range.
Do not include the cost in both sheets, this would lead to double counting the cost in metrics such as CPO.
Discount Code & UTMs
Discount codes and / or UTM parameters from unique URLs provided to influencers are used to track traffic and orders and allocate them to the individual influencers. Orders matching an influencer discount code or UTM parameters will automatically be allocated to the channel Paid Influencer.
Required Columns Listed Below
- Name / Column B
- Handle / C
- Platform / G
- Discount Code / K
- UTM Source / L