Audiences: Attentive Targets Endpoint

This article outlines the technical details of how Daasity pushes data into Attentive using the Custom Attributes and Custom Events API endpoint using our Audiences product to enable sophisticated segmentation to be pushed into Attentive

Goals

After reading this article you should be able to understand how the Daasity platform using the Attentive APIs is able to update contact information and create events for subscribers in Attentive

Key Topics

Target Overview

The Daasity Audience products uses the Attentive Custom Attributes endpoint to update a subscriber and the Custom Events endpoint to add an event to a subscriber.  Daasity separates the entire list of generated subscribers to be updated into individual records and makes an API call to Attentive for that specific subscriber to be updated

Custom Attribute API

Daasity updated an existing subscriber in Attentive based on the data provided by the Attentive Subscriber target

Daasity UI Section Daasity Property Attentive Property
Data Mapping phone phone
Data Mapping email email
Data Mapping Source Property Name from Data Mapping Destination

WARNING:

  • You can only add custom attributes to Subscribers that already exist in Attentive and are opted-in to SMS

NOTE:

  • You must specify either the phone or email to match to an existing subscriber

Custom Event API

Daasity pushes a new event into each subscriber at Attentive based on the data provided by the Attentive Events Target

Daasity UI Section Daasity Property Attentive Property
General Event Name type
Data Mapping phone phone
Data Mapping email email
Data Mapping Source properties

NOTE:

  • You must specify either the phone or email to match to an existing subscriber
  • You must specify a type for the event
  • You can push events for any Subscriber