The Attribution Settings allow you to customize your Attribution Rankings and Define your Marketing and Ad Channels.
Last Marketing Click & Last Ad Click
These models look at all of the traffic data that led up to a purchase and will attribute credit to the last Marketing channel or Ad channel touchpoint prior to the purchase.
The 'Custom' field in the Order Attribution View will use the Attribution Rankings set in the Attribution Settings.
The Default Value is
2. Discount Code Mapping
3. Last Ad Click
4. Last Marketing Click
5. Last Click
6. First Click
To Customize Your Rankings
1. Click on Brand Supplied Data in your Daasity App Menu Bar
2. Click on Attribution Settings in your Brand Supplied Data
3. Drag the Attributions to fit your Custom Rankings
Define Your Marketing and Ad Channels
Ad Click vs. Marketing Click
An 'Ad Click' is considered to be any visit with a Channel-Mapped Channel Value of 'Display', 'Paid Search', or 'Paid Social.'
Ad Spend is a Variable Cost, i.e. Ad Platforms that are Scalable (spend more get more)
A 'Marketing Click' is considered to be any visit with a channel-mapped channel value of 'Display', 'Paid Search', 'Paid Social', 'Email', or 'SMS'.
Marketing Spend is a Fixed Cost, i.e. Staff, Agency
- Organic Search
You can Customize your channel Settings using the Attribution Settings in your Brand Supplied Data.
Follow Steps 1 & 2 Above to Navigate to Attribution Settings - Scroll To "Marketing and Ad Channel Definitions
Click on/off each Channel to set it to Marketing and/or Ad Channel.
NOTE: To View/Edit your Channels - Click on "View Chanel Settings" - Navigate to your Configuration Tab in your Brand Supplied Data Sheet.
Click "Refresh Channels" After your Edits are complete. The list of channels is updated nightly, you can trigger a refresh of the channel list by using the
Refresh Channels button, and it will refresh the list at that moment