Description
These explores provide information about customers and their segments, lifetime value, RFM, repurchase rates, customer name and address, customer first, second and last order information, and their product affinity.
Explores
Label | Description |
Customer Flags & Info | Information about the customer including gender, data about first, second and last order, RFM groups and customer segmentation |
LTV Time Series | This explore contains customer characteristics & sales info, at a customer level, to calculate Lifetime Value, RFM and Repurchase Rate metrics. |
Product Affinity | Information on customers and the products they've purchased together or in succession. |
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