EnquireLabs Integration

Enquire Labs Integration
The EnquireLabs integration allows merchants to compare post-purchase survey responses with other order channel attribution models. This allows the customer to compare, e.g. GA last click channel with a customer’s survey response to form a more holistic view of which marketing channels drive a customer to make an order.

Our EnquireLabs integration extracts the following information:

  1. Survey questions, responses, and other survey-related information
  2. Information about the survey respondent
  3. Information about the purchase associated with the survey

The key piece of data we pull out of the integration for the aforementioned order channel comparison is the response value for the question “How did you hear about us?” EnquireLabs allows for free-text responses, so we use the following logic to derive the order channel from the response itself, which gets fed into the model in its raw form as as the order vendor. The logic we use to derive channel from the survey response is:

  • If response contains the string “youtube,” channel is set to “Paid Search”
  • If response contains the string “google,” channel is set to “Paid Search”
  • If response contains the string “facebook,” channel is set to “Paid Social”
  • If response contains the string “pinterest,” channel is set to “Paid Social”
  • If response contains the string “instagram,” channel is set to “Paid Social”
  • If response contains the string “snapchat,” channel is set to “Paid Social”
  • If response contains the string “criteo,” channel is set to “Display”
  • If response contains the string “pepperjam,” channel is set to “Affiliates”

Any response that doesn’t contain one of those strings is assigned a catch-all “Other” channel. That constructed “Enquire Channel” can then be compared with GA last click or other attribution models using this out-of-the-box Sankey visualization:

Enquire Labs Integration - Channel