Description
Information about the customer including gender, data about first, second and last order, RFM groups and customer segmentation
Common Use Cases
- Look at purchases by omnichannel or eCommerce only customers.
- Customer gender analysis
- Customer RFM segment analysis
Using Explores
Exploring data can be insightful and fun! Before you start your exploration, make sure to go through our Using Explores Bootcamp.
Views
| View | Cardinality | Relationship | Join |
|---|---|---|---|
| customer_profiles | - | self | - |
| customers | left_outer | one_to_one | ${customers.unique_customer_id} = ${customer_profiles.unique_customer_id} |
| customer_segments | left_outer | one_to_one | ${customer_profiles.unique_customer_id} = ${customer_segments.unique_customer_id} |
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