Explore: LTV Time Series


This explore contains customer characteristics & sales info, at a customer level, to calculate Lifetime Value, RFM and Repurchase Rate metrics.

Common Use Cases

Look at customer Lifetime value by various customer segments, time since being a customer or other first order attributes.  

Customer First Purchase SKU: customer_sku_first_purchase
Filters, Dimensions and Measures Category Description
Customer First Purchase SKU: First SKU Purchased filter Select the SKU of the first purchase

Using Explores

Exploring data can be insightful and fun! Before you start your exploration, make sure to go through our Using Explores Bootcamp


View Cardinality Relationship Join
ltv_time_series - self -
customer_profiles left_outer many_to_one ${ltv_time_series.unique_customer_id} = ${customer_profiles.unique_customer_id}
customer_sku_first_purchase inner one_to_one ${ltv_time_series.unique_customer_id} = ${customer_sku_first_purchase.unique_customer_id}
customers inner one_to_one ${customer_profiles.unique_customer_id} = ${customers.unique_customer_id}
subscribers inner one_to_one ${subscribers.email_address} = ${customers.unique_customer_id}
customer_segments left_outer one_to_one ${customer_profiles.unique_customer_id} = ${customer_segments.unique_customer_id}
order_discount_codes left_outer one_to_many ${customer_profiles.first_order_id} = ${order_discount_codes.order_id}


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