Description
Contains marketing ad platform reported orders, revenue, spend, CPO, ROAS. Also aggregates marketing spend from BSD.
Common Use Cases
- Show difference from ad platform reported performance, first click performance and last click performance.
- Total CPO, CPA, ROAS by vendor.
Using Explores
Exploring data can be insightful and fun! Before you start your exploration, make sure to go through our Using Explores Bootcamp.
Views
View | Cardinality | Relationship | Join |
---|---|---|---|
marketing_performance | - | self | - |
master_spend | left_outer | one_to_one | ${marketing_performance.id} = ${master_spend.id} |
retail_calendar | left_outer | many_to_one | ${marketing_performance.activity_date} = ${retail_calendar.calendar_date} |
Flow
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