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      Explore: Marketing Performance

      Description

      Contains marketing ad platform reported orders, revenue, spend, CPO, ROAS. Also aggregates marketing spend from BSD.

      Common Use Cases

      1. Show difference from ad platform reported performance, first click performance and last click performance.
      2. Total CPO, CPA, ROAS by vendor.

      Views 

      View Cardinality Relationship Join
      marketing_performance - self -
      master_spend left_outer one_to_one ${marketing_performance.id} = ${master_spend.id}
      retail_calendar left_outer many_to_one ${marketing_performance.activity_date} = ${retail_calendar.calendar_date}

      Flow

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