Explore: Multi Channel Transactions


Contains first click and last click data from Google Analytics which allows calculations such as time to purchase, number of touchpoints, etc.

Common Use Cases

  1. Number of days from first click to purchase.
  2. First and Last click metrics by marketing channel.

Using Explores

Exploring data can be insightful and fun! Before you start your exploration, make sure to go through our Introduction to Explores article and the associated training.


View Cardinality Relationship Join
multi_channel_transactions - self -
retail_calendar left_outer many_to_one ${multi_channel_transactions.transaction_date} = ${retail_calendar.calendar_date}


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