This is a list of commonly used Ecommerce terms.
For a comprehensive Glossary of Terms Please visit this Blog on our Website.
Common Ecommerce Terms | Meaning |
AOV | Average Order Value |
B2B | Business to Business |
B2C | Business to Consumer |
BOP/EOP | Beginning/End of Period |
Bounce Rate | The percentage of visits to a website where visitors leave after viewing a single page |
BSD | Brand Supplied Data |
CAC | Customer Acquisition Cost |
CBO | Campaign Budget Optimization |
Churn Rate | Percentage of customers/subscribers lost during a period |
Contribution Margin | Selling Price - Product Costs - Variable Cost (Ie: Profit) |
CPA | Cost per Acquisition, the cost to acquire a customer |
CPC | Cost Per Click |
CPM | Cost Per Million, common media metric |
CPO | Cost per Order |
CRM | Customer Relationship Management |
CRO | Conversion Rate Optimization |
CTA | Call to Action |
CTR | Click Through Rate |
CVR | Conversion Rate, the number of orders / the number of sessions |
Device Type | The type of device (mobile, tablet, desktop) used to visit a website, identified by Google Analytics |
DoD | Day over Day |
DTC | Direct to Consumer |
Frequency (RFM) | # of purchases |
GA | Google Analytics |
Gross Margin | Net Sales - product cost |
Gross Sales | All revenue collected from a customer, not included taxes |
Keyword | Words or phrases used to trigger search results or describe a content |
KPI | Key Performance Indicator |
LTV | Lifetime Value |
LY | Last Year |
MoM | Month over Month |
Monetary (RFM) | Average spend on a purchase |
MRR | Monthly Recurring Revenue |
MTD | Month to Date |
NC | New Customers |
Net Sales | Gross Sales - Refunds |
NPS | Net Promoter Score - willingness of customers to recommend your company's products/services to others |
Open Rate | Number of email subscribers who open the email you sent them |
Pageviews | Number of pages visited in a session |
PDP | Product Detail Page |
PLA | Product Listing Ads |
POS | Point of Sale |
QTD | Quarter to Date |
Recency (RFM) | Time since last purchase |
RFM | Recency, Frequency, Monetary |
ROAS | Return on Ad Spend |
ROI | Return on Investment |
RR | Retention Rate or Repurchase Rate |
SEM | Search Engine Marketing |
SEO | Search Engine Optimization |
Session | Visit to Site/App |
SKU | Stock-Keeping Unit |
TOB | Time on Books |
UGC | User Generated Content |
UI | User Interface |
UPO | Units per Order |
UTM Medium | The type of content used: paid social, referral, display, etc |
UTM Source | What channel the order came from: Google, Facebook, etc |
UX | User Experience |
WOS | Weeks of Supply |
WoW | Week over Week |
WTD | Week to Date |
YoY | Year over Year |
YTD | Year to Date |