Integration: Amazon Seller Central - Reports API - Performance Reports

This article will help you learn about how Daasity replicates data from the Performance Reports section of the Amazon Selling Partner Reports API, limitations to the data we can extract and where the data is stored in the Amazon Seller Central schema

Key Topics

Click on the links below to take you to the section where you can learn more about this Integration:

Integration Overview

The Daasity Amazon Seller Central integrations utilize the Selling Partner API (SP-API) which is a REST-based API that helps Amazon selling partners programmatically access their data on orders, shipments, payments, and more.

Integration Availability

This integration is available for:

  • Pro V2

NOTE: You are considered V2 if...

  • Your account says Pro V2 in the Daasity App

Not sure? Reach out to Support@Daasity.com

API Endpoints

The Daasity Amazon Seller Central - Reports API - Performance Reports extractor is built based on this Amazon Seller Central API documentation. The following endpoints are used by Daasity to replicate data from Amazon Seller Central:

Entity Relationship Diagram (ERD)

The embedded diagram houses the ERD for the Daasity Amazon Seller Central - Reports API - Performance Reports integration illustrating the different tables and keys to join across tables. Hover over the embedded diagram to reveal controls to zoom and scroll.

Amazon Seller Central Schema

The Reports API will generate files in one of three formats (CSV, XML and JSON). A report might vary slightly for each Seller Central account and thus Daasity will dynamically create the table based on the file extracted from Amazon. Thus each table will be a direct mapping from the file output to the table with no transformation.

Flat File Feedback Report

  • This report provides details on the negative and neutral feedback (one to three stars) from buyers who rated the seller's performance
  • Endpoint: Performance Reports
  • Update Method: UPSERT
  • Table Name:
    AMAZON_SELLER_CENTRAL.GET_SELLER_FEEDBACK_DATA

Limitations:

  • Daasity's default request is every 24 hours.
  • Amazon data is updated daily.

XML Customer Metrics Report

  • This report provides a selection of the performance metrics data from the Seller Central dashboard including Customer Service, Fulfillment, Product Quality, etc.
  • Endpoint: Performance Reports
  • Update Method: UPSERT
  • Table Name:
    AMAZON_SELLER_CENTRAL.GET_V1_SELLER_PERFORMANCE_REPORT

Limitations:

  • Daasity's default request is every 24 hours.
  • Amazon data is updated daily.

Seller Performance Report

  • This report provides the individual performance metrics data from the Account Health dashboard that is accessible via Performance -> Account Health in the Seller Central UI
  • Endpoint: Performance Reports
  • Update Method: UPSERT
  • Table Name:
    AMAZON_SELLER_CENTRAL.GET_V2_SELLER_PERFORMANCE_REPORT

Limitations:

  • Daasity's default request is every 24 hours.
  • Amazon data is updated daily.

Promotions Performance Report

  • The report provides data on the sales from promotions, the types of discounts that were offered, and how many items were sold as a result of the promotions. Currently, three promotion types are supported for vendors (Best Deal, Lightning Deal, and Price Discount), and two promotion types are supported for sellers (Best Deal and Lightning Deal).
  • Endpoint: Performance Reports
  • Update Method: UPSERT
  • Table Name:
    AMAZON_SELLER_CENTRAL.GET_PROMOTION_PERFORMANCE_REPORT

Limitations:

  • This feature can only be requested under the following Amazon conditions:
    • Seller has the Selling Partner Insights Selling Partner API role.
    • Vendors have the Brand Analytics Selling Partner API role and are registered in Amazon's Brand Registry.
  • Daasity's default request is every 24 hours.
  • Amazon data is updated daily.

Coupons Performance Report

  • The report provides campaign-level details (total clips, redemptions) and coupon-level details (start/end date, clips, redemptions, and budget information).
  • Endpoint: Performance Reports
  • Update Method: UPSERT
  • Table Name:
    AMAZON_SELLER_CENTRAL.GET_COUPON_PERFORMANCE_REPORT

Limitations:

  • This feature can only be requested for vendors with the Brand Analytics Selling Partner API role.
  • Daasity's default request is every 24 hours.
  • Amazon data is updated daily.

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