This article will help you learn about how Daasity replicates data from Criteo, limitations to the data we can extract and where the data is stored in the Criteo schema.
Key Topics
Click on the links below to take you to the section where you can learn more about this Integration
Integration Availability
This integration is available for:
- Growth
- Pro V2
NOTE: You are considered V2 if...
- You are a Growth customer
- Your account says Pro V2 in the Daasity App
Not sure? Reach out to Support@Daasity.com
Integration Overview
Criteo is an ad-network for Display Ads that allows you to run campaigns and show display ads across a number of different websites and devices.
The Daasity Criteo integration enables merchants to extract key metrics from display campaigns on a daily basis to easily track and compare performance across various ad platforms. Data is transformed as part of Daasity's Unified Marketing Schema (UMS) that enables multi-platform reporting in one schema.
API Endpoints
The Daasity Criteo extractor is built based on this Criteo API documentation. The following endpoints are used by Daasity to replicate data from Criteo:
Entity Relationship Diagram (ERD)
The embedded diagram houses the ERD for the Daasity Criteo integration illustrating the different tables and keys to join across tables. Hover over the embedded diagram to reveal controls to zoom and scroll.
Criteo Schema
The Daasity Criteo extractor creates these tables using the endpoints and replication methods listed. The data is mapped from source API endpoint to the table based on the mapping logic outlined in each table.
- Ad Sets
- Ad Set Geo-Targeting Countries
- Ad Set Geo-Targeting Subdivisions
- Ad Set Geo-Targeting Zipcodes
- Ad Set Performance Reports
- Categories
- Advertisers
- Audiences
- Transactions
Ad Sets
- Endpoint: Ad Sets
- Update Method: TRUNCSERT
- Table Name: criteo.adsets
| JSON Element | Database Column |
| id | adset_id |
| attributes::advertiserId | advertiser_id |
| attributes::campaignID | campaign_id |
| attributes::name | adset_name |
| attributes::schedule::startDate::value | schedule_start_date |
| attributes::schedule::endDate::value | schedule_end_date |
| attributes::schedule::activationStatus | schedule_activation_status |
| attributes::schedule::deliveryStatus | schedule_delivery_status |
| attributes::bidding::bidAmount::value | bid_amount |
| attributes::bidding::bidStrategy | bid_strategy |
| attributes::bidding::costController | bid_cost_controller |
| attributes::targeting::deliveryLimitations::environments::inApp | delivery_inapp |
| attributes::targeting::deliveryLimitations::environments::web | delivery_web |
| attributes::targeting::deliveryLimitations::devices::desktop | delivery_desktop |
| attributes::targeting::deliveryLimitations::devices::tablet | delivery_tablet |
| attributes::targeting::deliveryLimitations::devices::mobile | delivery_mobile |
| attributes::targeting::deliveryLimitations::devices::other | delivery_other_devices |
| attributes::targeting::deliveryLimitations::operatingSystems::android | delivery_android |
| attributes::targeting::deliveryLimitations::operatingSystems::ios | delivery_ios |
| attributes::targeting::deliveryLimitations::operatingSystems::other | delivery_other_os |
| attributes::targeting::frequencyCapping::maximumImpressions | maximum_impressions |
| attributes::targeting::frequencyCapping::frequency | frequency |
| attributes::budget::budgetStrategy | budget_strategy |
| attributes::budget::budgetRenewal | budget_renewal |
| attributes::budget::budgetDeliverySmoothing | budget_delivery_smoothing |
| attributes::budget::budgetDeliveryWeek | budget_delivery_week |
| attributes::budget::budgetAmount::value | budget_amount |
| MD5(adset_id + ':' + __source_id) | __sync_key |
Ad Set Geo-Targeting Countries
- Endpoint: Ad Sets
- Update Method: TRUNCSERT
- Table Name: zendesk.adset_geotargeting_countries
| JSON Element | Database Column |
| id | adset_id |
| operand | operand |
| country | country |
| MD5(id + ':' + operand + ':' + country + ':' + __source_id) | __sync_key |
Ad Set Geo-Targeting Subdivisions
- Endpoint: Ad Sets
- Update Method: TRUNCSERT
- Table Name: zendesk.adset_geotargeting_subdivisions
| JSON Element | Database Column |
| id | adset_id |
| operand | operand |
| subdivision | subdivision |
| MD5(id + ':' + operand + ':' + subdivision + ':' + __source_id) | sync_key |
Ad Set Geo-Targeting Zipcodes
- Endpoint: Ad Sets
- Update Method: TRUNCSERT
- Table Name: zendesk.adset_geotargeting_zipcodes
| JSON Element | Database Column |
| id | adset_id |
| operand | operand |
| zipcode | zipcode |
| MD5(id + ':' + operand + ':' + zipcode + ':' + __source_id) | __sync_key |
Ad Set Performance Reports
- Endpoint: Statistics
- Update Method: TRUNCSERT
- Table Name: zendesk.adset_performance_reports
| JSON Element | Database Column |
| adsetId | adset_id |
| Adset | adset_name |
| AdvertiserId | advertiser_id |
| Advertiser | advertiser_name |
| AverageCartClientAttribution | aov_client |
| AverageCartAllClientAttribution | aov_client_xdevice |
| AverageCartPc30d | aov_click30d |
| AverageCartAllPc30d | aov_click30d_xdevice |
| AverageCartPv24h | aov_view1d |
| AverageCartAllPv24h | aov_view1d_xdevice |
| AverageCartPc30dPv24h | aov_click30d_view1d |
| AverageCartAllPc30dPv24h | aov_click30d_view1d_xdevice |
| AverageCartPc1d | aov_click1d |
| AverageCartAllPc1d | aov_click1d_xdevice |
| AverageCartPc7d | aov_click7d |
| AverageCartAllPc7d | aov_click7d_xdevice |
| AppInstalls | app_installs |
| Audience | audience |
| BounceRate | bounce_rate |
| Clicks | clicks |
| ConversionRateClientAttribution | cvr_client |
| ConversionRateAllClientAttribution | cvr_client_xdevice |
| ConversionRatePc30d | cvr_click30d |
| ConversionRateAllPc30d | cvr_click30d_xdevice |
| ConversionRatePv24h | cvr_view1d |
| ConversionRateAllPv24h | cvr_view1d_xdevice |
| ConversionRatePc30dPv24h | cvr_click30d_view1d |
| ConversionRateAllPc30dPv24h | cvr_click30d_view1d_xdevice |
| ConversionRatePc1d | cvr_click1d |
| ConversionRateAllPc1d | cvr_click1d_xdevice |
| ConversionRatePc7d | cvr_click7d |
| ConversionRateAllPc7d | cvr_click7d_xdevice |
| PostInstallConversionRate | cvr_postinstall |
| AdvertiserCost | cost |
| CostPerInstall | cost_per_app_install |
| CostOfAdvertiserValue | cost_per_product_revenue |
| CostOfAdvertiserValueAll | cost_per_product_revenue_xdevice |
| CostPerVisit | cost_per_visit |
| Cpc | cpc |
| ECpm | cpm |
| CostPerOrderClientAttribution | cpo_client |
| CostPerOrderAllClientAttribution | cpo_client_xdevice |
| CostPerOrderPc30d | cpo_click30d |
| CostPerOrderAllPc30d | cpo_click30d_xdevice |
| CostPerOrderPv24h | cpo_view1d |
| CostPerOrderAllPv24h | cpo_view1d_xdevice |
| CostPerOrderPc30dPv24h | cpo_click30d_view1d_xdevice |
| CostPerOrderPc1d | cpo_click1d |
| CostPerOrderAllPc1d | cpo_click1d_xdevice |
| CostPerOrderPc7d | cpo_click7d |
| CostPerOrderAllPc7d | cpo_click7d_xdevice |
| PostInstallCostPerOrder | cpo_postinstall |
| ClickThroughRate | ctr |
| currency | currency |
| Day | day |
| ExposedUsers | exposed_users |
| Displays | impressions |
| ViewableDisplays | impressions_viewed |
| NonViewableDisplays | impressions_nonviewed |
| UntrackableDisplays | impressions_untracked |
| PotentialDisplays | impressions_potential |
| InstallRate | install_rate |
| OverallCompetitionWin | overall_competition_win |
| AdvertiserValue | product_revenue |
| AdvertiserAllValue | product_revenue_xdevice |
| Reach | reach |
| RevenueGeneratedClientAttribution | revenue_client |
| RevenueGeneratedAllClientAttribution | revenue_client_xdevice |
| OmnichannelRevenueClientAttribution | revenue_client_omnichannel |
| RevenueGeneratedPc30d | revenue_click30d |
| RevenueGeneratedAllPc30d | revenue_click30d_xdevice |
| RevenueGeneratedOfflinePc30d | revenue_click30d_offline |
| OmnichannelRevenuePc30d | revenue_click30d_omnichannel |
| OmnichannelRevenueAllPc30d | revenue_click30d_omnichannel_xdevice |
| RevenueGeneratedPv24h | revenue_view1d |
| RevenueGeneratedAllPv24h | revenue_view1d_xdevice |
| RevenueGeneratedOfflinePv24h | revenue_view1d_offline |
| OmnichannelRevenuePv24h | revenue_view1d_omnichannel |
| OmnichannelRevenueAllPv24h | revenue_view1d_omnichannel_xdevice |
| RevenueGeneratedPc30dPv24h | revenue_click30d_view1d |
| RevenueGeneratedAllPc30dPv24h | revenue_click30d_view1d_xdevice |
| RevenueGeneratedPc1d | revenue_click1d |
| RevenueGeneratedAllPc1d | revenue_click1d_xdevice |
| RevenueGeneratedPc7d | revenue_click7d |
| RevenueGeneratedAllPc7d | revenue_click7d_xdevice |
| PostInstallOrderValue | revenue_postinstall |
| RoasClientAttribution | roas_client |
| RoasAllClientAttribution | roas_client_xdevice |
| OmnichannelRoasClientAttribution | roas_client_omnichannel |
| RoasPc30d | roas_click30d |
| RoasAllPc30d | roas_click30d_xdevice |
| RoasOfflinePc30d | roas_click30d_offline |
| OmnichannelRoasPc30d | roas_click30d_omnichannel |
| OmnichannelRoasAllPc30d | roas_click30d_omnichannel_xdevice |
| RoasPv24h | roas_view1d |
| RoasAllPv24h | roas_view1d_xdevice |
| RoasOfflinePv24h | roas_view1d_offline |
| OmnichannelRoasPv24h | roas_view1d_omnichannel |
| OmnichannelRoasAllPv24h | roas_view1d_omnichannel_xdevice |
| RoasPc30dPv24h | roas_click30d_view1d |
| RoasAllPc30dPv24h | roas_click30d_view1d_xdevice |
| RoasPc1d | roas_click1d |
| RoasAllPc1d | roas_click1d_xdevice |
| RoasPc7d | roas_click7d |
| RoasAllPc7d | roas_click7d_xdevice |
| PostInstallRoas | roas_postinstall |
| ECosClientAttribution | roi_client |
| ECosAllClientAttribution | roi_client_xdevice |
| ECosPc30d | roi_click30d |
| ECosAllPc30d | roi_click30d_xdevice |
| ECosPv24h | roi_view1d |
| ECosAllPv24h | roi_view1d_xdevice |
| ECosPc30dPv24h | roi_click30d_view1d |
| ECosAllPc30dPv24h | roi_click30d_view1d_xdevice |
| ECosPc1d | roi_click1d |
| ECosAllPc1d | roi_click1d_xdevice |
| ECosPc7d | roi_click7d |
| ECosAllPc7d | roi_click7d_xdevice |
| PostInstallCostOfSale | roi_postinstall |
| SalesClientAttribution | sales_client |
| SalesAllClientAttribution | sales_client_xdevice |
| OmnichannelSalesClientAttribution | sales_client_omnichannel |
| SalesPc30d | sales_click30d |
| SalesAllPc30d | sales_click30d_xdevice |
| SalesOfflinePc30d | sales_click30d_offline |
| OmnichannelSalesPc30d | sales_click30d_omnichannel |
| OmnichannelSalesAllPc30d | sales_click30d_omnichannel_xdevice |
| SalesPv24h | sales_view1d |
| SalesAllPv24h | sales_view1d_xdevice |
| SalesOfflinePv24h | sales_view1d_offline |
| OmnichannelSalesPv24h | sales_view1d_omnichannel |
| OmnichannelSalesAllPv24h | sales_view1d_omnichannel_xdevice |
| SalesPc30dPv24h | sales_click30d_view1d |
| SalesAllPc30dPv24h | sales_click30d_view1d_xdevice |
| SalesPc1d | sales_click1d |
| SalesAllPc1d | sales_click1d_xdevice |
| SalesPc7d | sales_click7d |
| SalesAllPc7d | sales_click7d_xdevice |
| PostInstallSales | sales_postinstall |
| Visits | visits |
| MD5(adsetId + ':' + Day + ':' + __source_id) | __sync_key |
Categories
- Endpoint: Advertisers
- Update Method: TRUNCSERT
- Table Name: zendesk.categories
| JSON Element | Database Column |
| categoryHashCode | category_hash_code |
| categoryName | category_name |
| catalogId | catalog_id |
| catalogName | catalog_name |
| advertiserId | advertiser_id |
| advertiserName | advertiser_name |
| campaignId | campaign_id |
| campaignName | campaign_name |
| numberOfProducts | number_of_products |
| enabled | enabled |
| categoryBid::bidValue | category_bid_value |
| categoryBid::bidCurrency | category_bid_currency |
| categoryBid::bidType | category_bid_type |
| categoryBid::bidIsPending | category_bid_is_pending |
| MD5(catalogId + advertiserId + campaignId + categoryHashCode) | key |
| MD5(catalogId + advertiserId + campaignId + categoryHashCode) | __sync_key |
Advertisers
- Endpoint: Advertisers
- Update Method: TRUNCSERT
- Table Name: zendesk.advertisers
| JSON Element | Database Column |
| id | advertiser_id |
| attributes::advertiserName | advertiser_name |
| MD5(id + __source_id) | __sync_key |
Audiences
- Endpoint: Audiences
- Update Method: TRUNCSERT
- Table Name: zendesk.audiences
| JSON Element | Database Column |
| id | audience_id |
| attributes::advertiserId | advertiser_id |
| attributes::name | name |
| attributes::description | description |
| attributes::created | created_at |
| attributes::updated | updated_at |
| attributes::nbLines | nb_lines |
| attributes::nbLinesEmail | nb_lines_email |
| attributes::nbMathcesEmail | nb_matches_email |
| MD5(id + ':' + __source_id) | __sync_key |
Transactions
- Endpoint: Transactions
- Update Method: TRUNCSERT
- Table Name: zendesk.transactions
| JSON Element | Database Column |
| advertiserId | advertiser_id |
| transactionId | transaction_id |
| transactionDate | transaction_date |
| adsetName | adset_name |
| advertiserName | advertiser_name |
| eventType | event_type |
| eventDate | event_date |
| attributedTransaction | attributed_transaction |
| currency | currency |
| amount | amount |
| crossDeviceTransaction | cross_device_transaction |
| MD5(transactionId + ':' + __source_id) | __sync_key |
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