Integration: Facebooks Ads

This article will help you learn about how Daasity replicates data from Facebook Ads, limitations to the data we can extract and where the data is stored in the Facebook Ads schema.

Key Topics

Click on the links below to take you to the section where you can learn more about this Integration

Integration Availability 

This integration is available for:

  • Growth
  • Pro (V1 and V2) 

Integration Overview 

Facebook is the largest social media platform globally, meaning it is the destination allowing advertisers to reach the largest majority of potential consumers. 

The Daasity Facebook Ads integration extracts key advertising information from the Facebook Ads platform, which includes Instagram advertising as well. Data such as spend, clicks and impressions are extracted on a daily basis and populate your data warehouse.  

 

API  Endpoints

The Daasity Facebook Ads extractor is built based on this Facebook Ads Marketing Insights API Documentation. The following endpoints are used by Daasity to replicate data from Facebook Ads.

Entity Relationship Diagram (ERD)

The embedded diagram houses the ERD for the Daasity Facebook Ads integration illustrating the different tables and keys to join across tables.  Hover over the embedded diagram to reveal controls to zoom and scroll.

 

Facebook Ads Schema

The Daasity Facebook Ads extractor creates these tables using the endpoints and replication methods listed.  The data is mapped from source API endpoint to the table based on the mapping logic outlined in each table.

Ads

  • Endpoint: Ads
  • Update Method: UPSERT
  • Table Name: facebook_marketing.ads

JSON Element 

Database Column 

 id 

 id 

 Date queried in API 

 date 

 name 

 ad_name 

 status 

 ad_status 

 Facebook Account ID 

 ad_account_id 

 ID of Merchant in Daasity App 

 _account_id 

 timestamp when data was extracted from Shopify 

 __synced_at 

 

Ad Sets

  • Endpoint: Ad Sets
  • Update Method: UPSERT
  • Table Name: facebook_marketing.adsets

JSON Element 

Database Column 

 id 

 id 

 Date queried in API 

 date 

 name 

 adset_name 

 status 

 adset_status 

 targeting::geo_locations::countries 

 target_country 

 targeting::publisher_platforms 

 target_platform 

 Facebook Account ID 

 ad_account_id 

 ID of Merchant in Daasity App 

 _account_id 

 timestamp when data was extracted from Shopify 

 __synced_at 

 

Ad Spends 

  • Endpoint: Insights
  • Update Method: UPSERT
  • Table Name: facebook_marketing.ad_spends

JSON Element 

Database Column 

 id 

 id 

 Date queried in API 

 date 

 campaign_id 

 campaign_id 

 adset_id 

 adset_id 

 ad_id 

 ad_id 

account_name

account_name

 spend 

 spend 

 cpc 

 cpc 

 cpm 

 cpm 

 cpp 

 cpp 

 ctr 

 ctr 

account_currency

account_currency

date_start

date

date_stop

date_stop

attribution_setting

attribution_setting

buying_type

buying_type

conversion_rate_ranking

conversion_rate_ranking

engagement_rate_ranking

engagement_rate_ranking

objective

objective

optimization_goal

optimization_goal

quality_ranking

quality_ranking

canvas_avg_view_percent

canvas_avg_view_percent

canvas_avg_view_time

canvas_avg_view_time

cost_per_estimated_ad_recallers

cost_per_estimated_ad_recallers

cost_per_inline_link_click

cost_per_inline_link_click

cost_per_inline_post_engagement

cost_per_inline_post_engagement

cost_per_unique_click

cost_per_unique_click

cost_per_unique_inline_link_click

cost_per_unique_inline_link_click

reach

reach

social_spend

social_spend

qualifying_question_qualify_answer_rate

qualifying_question_qualify_answer_rate

estimated_ad_recall_rate

estimated_ad_recall_rate

estimated_ad_recallers

estimated_ad_recallers

frequency

frequency

full_view_impressions

full_view_impressions

full_view_reach

full_view_reach

impressions

impressions

clicks

clicks

inline_link_click_ctr

inline_link_click_ctr

inline_link_clicks

inline_link_clicks

inline_post_engagement

inline_post_engagement

instant_experience_clicks_to_open

instant_experience_clicks_to_open

instant_experience_clicks_to_start

instant_experience_clicks_to_start

app_custom_event.fb_mobile_purchase

mobile_purchase_count

onsite_conversion.purchase

onsite_purchase_count

app_custom_event.fb_mobile_purchase

mobile_purchase_value

onsite_conversion.purchase

onsite_purchase_value

 purchase_value::adspend 

 purchase_value 

 purchase_count::adspend 

 purchase_count 

attribution_window["xd_click", "xd_view"]

attribution_window

 Facebook Account ID 

 ad_account_id 

 ID of Merchant in Daasity App 

 _account_id 

 timestamp when data was extracted from Shopify 

 __synced_at 

 

Campaigns 

  • Endpoint: Campaigns
  • Update Method: UPSERT
  • Table Name: facebook_marketing.campaigns

JSON Element 

Database Column 

 id 

 id 

 Date queried in API 

 date 

 id 

 campaign_id 

 name 

 campaign_name 

 status 

 campaign_status 

 Facebook Account ID 

 ad_account_id 

 ID of Merchant in Daasity App 

 _account_id 

 timestamp when data was extracted from Shopify 

 __synced_at 

 

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