This article will help you learn about how Daasity replicates data from Facebook Ads, limitations to the data we can extract and where the data is stored in the Facebook Ads schema.
Key Topics
Click on the links below to take you to the section where you can learn more about this Integration
Integration Availability
This integration is available for:
- Growth
- Pro (V1 and V2)
Integration Overview
Facebook is the largest social media platform globally, meaning it is the destination allowing advertisers to reach the largest majority of potential consumers.
The Daasity Facebook Ads integration extracts key advertising information from the Facebook Ads platform, which includes Instagram advertising as well. Data such as spend, clicks and impressions are extracted on a daily basis and populate your data warehouse.
API Endpoints
The Daasity Facebook Ads extractor is built based on this Facebook Ads Marketing Insights API Documentation. The following endpoints are used by Daasity to replicate data from Facebook Ads.
Entity Relationship Diagram (ERD)
The embedded diagram houses the ERD for the Daasity Facebook Ads integration illustrating the different tables and keys to join across tables. Hover over the embedded diagram to reveal controls to zoom and scroll.
Facebook Ads Schema
The Daasity Facebook Ads extractor creates these tables using the endpoints and replication methods listed. The data is mapped from source API endpoint to the table based on the mapping logic outlined in each table.
Ads
- Endpoint: Ads
- Update Method: UPSERT
- Table Name: facebook_marketing.ads
|
JSON Element |
Database Column |
|
id |
id |
|
Date queried in API |
date |
|
name |
ad_name |
|
status |
ad_status |
|
Facebook Account ID |
ad_account_id |
|
ID of Merchant in Daasity App |
_account_id |
|
timestamp when data was extracted from Shopify |
__synced_at |
Ad Sets
- Endpoint: Ad Sets
- Update Method: UPSERT
- Table Name: facebook_marketing.adsets
|
JSON Element |
Database Column |
|
id |
id |
|
Date queried in API |
date |
|
name |
adset_name |
|
status |
adset_status |
|
targeting::geo_locations::countries |
target_country |
|
targeting::publisher_platforms |
target_platform |
|
Facebook Account ID |
ad_account_id |
|
ID of Merchant in Daasity App |
_account_id |
|
timestamp when data was extracted from Shopify |
__synced_at |
Ad Spends
- Endpoint: Insights
- Update Method: UPSERT
- Table Name: facebook_marketing.ad_spends
|
JSON Element |
Database Column |
|
id |
id |
|
Date queried in API |
date |
|
campaign_id |
campaign_id |
|
adset_id |
adset_id |
|
ad_id |
ad_id |
|
account_name |
account_name |
|
spend |
spend |
|
cpc |
cpc |
|
cpm |
cpm |
|
cpp |
cpp |
|
ctr |
ctr |
|
account_currency |
account_currency |
|
date_start |
date |
|
date_stop |
date_stop |
|
attribution_setting |
attribution_setting |
|
buying_type |
buying_type |
|
conversion_rate_ranking |
conversion_rate_ranking |
|
engagement_rate_ranking |
engagement_rate_ranking |
|
objective |
objective |
|
optimization_goal |
optimization_goal |
|
quality_ranking |
quality_ranking |
|
canvas_avg_view_percent |
canvas_avg_view_percent |
|
canvas_avg_view_time |
canvas_avg_view_time |
|
cost_per_estimated_ad_recallers |
cost_per_estimated_ad_recallers |
|
cost_per_inline_link_click |
cost_per_inline_link_click |
|
cost_per_inline_post_engagement |
cost_per_inline_post_engagement |
|
cost_per_unique_click |
cost_per_unique_click |
|
cost_per_unique_inline_link_click |
cost_per_unique_inline_link_click |
|
reach |
reach |
|
social_spend |
social_spend |
|
qualifying_question_qualify_answer_rate |
qualifying_question_qualify_answer_rate |
|
estimated_ad_recall_rate |
estimated_ad_recall_rate |
|
estimated_ad_recallers |
estimated_ad_recallers |
|
frequency |
frequency |
|
full_view_impressions |
full_view_impressions |
|
full_view_reach |
full_view_reach |
|
impressions |
impressions |
|
clicks |
clicks |
|
inline_link_click_ctr |
inline_link_click_ctr |
|
inline_link_clicks |
inline_link_clicks |
|
inline_post_engagement |
inline_post_engagement |
|
instant_experience_clicks_to_open |
instant_experience_clicks_to_open |
|
instant_experience_clicks_to_start |
instant_experience_clicks_to_start |
|
app_custom_event.fb_mobile_purchase |
mobile_purchase_count |
|
onsite_conversion.purchase |
onsite_purchase_count |
|
app_custom_event.fb_mobile_purchase |
mobile_purchase_value |
|
onsite_conversion.purchase |
onsite_purchase_value |
|
purchase_value::adspend |
purchase_value |
|
purchase_count::adspend |
purchase_count |
|
attribution_window["xd_click", "xd_view"] |
attribution_window |
|
Facebook Account ID |
ad_account_id |
|
ID of Merchant in Daasity App |
_account_id |
|
timestamp when data was extracted from Shopify |
__synced_at |
Campaigns
- Endpoint: Campaigns
- Update Method: UPSERT
- Table Name: facebook_marketing.campaigns
|
JSON Element |
Database Column |
|
id |
id |
|
Date queried in API |
date |
|
id |
campaign_id |
|
name |
campaign_name |
|
status |
campaign_status |
|
Facebook Account ID |
ad_account_id |
|
ID of Merchant in Daasity App |
_account_id |
|
timestamp when data was extracted from Shopify |
__synced_at |