Integration: Ometria

This article will help you learn about how Daasity replicates data from Ometria, limitations to the data we can extract and where the data is stored in the Ometria schema.

Key Topics

Click on the links below to take you to the section where you can learn more about this Integration

Integration Overview

Ometria is a customer data and marketing platform that helps retailers drive CRM growth through their "Ometria Retail Sucess Model", which has proven to accelerate revenue.

There are two ways that Daasity pulls data from Ometria:

  • Ometria API Endpoints
  • Self-Serve Data Export: data is sent to an AWS S3 bucket (you can enter your S3 details or contact support to use the Daasity S3 server)

This document provides context on what kind of data is being gathered through this extractor, which endpoints that data is coming from, and how the extracted tables relate to each other.

Integration Availability

This integration is available for:

  • Pro V2

NOTE: You are considered V2 if...

  • Your account says Pro V2 in the Daasity App

Not sure? Reach out to Support@Daasity.com

API Endpoints

The Daasity Ometria extractor is built based on this Ometria API documentation.  The following endpoints are used by Daasity to replicate data from Ometria:

AWS S3 Feed

The Daasity Ometria extractor is also built based on this Ometria Self-Serve Data Export documentation. The following is used by Daasity to replicate data from Ometria:

Entity Relationship Diagram (ERD)

The embedded diagram houses the ERD for the Daasity Ometria integration illustrating the different tables and keys to join across tables. Hover over the embedded diagram to reveal controls to zoom and scroll.

Ometria Schema

The Daasity Ometria extractor creates these tables using the endpoints and replication methods listed. The data is mapped from source API endpoint to the table based on the mapping logic outlined in each table.

Profiles

  • Endpoint: Profiles
  • Update Method: UPSERT
  • Table Name: ometria.profiles
JSON Element Database Column
id profile_id
email email
phone_number, limit: 32 phone_number
customer_id, limit: 64 customer_id
name, limit: 128 customer_name
lastname, limit: 128 last_name
firstname, limit: 128 first_name
gender, default: nil gender
country, limit: 32 country
marketing_optin, default: nil marketing_optin
timezone timezone
date_of_birth, limit: 64 date_of_birth
seen, default: nil seen
lifecycle_status lifecycle_status
is_email_valid, default: nil is_email_valid
properties::zip, limit: 16 zipcode
properties::city, limit: 64 city
properties::address1 address1
properties::address2 address2
properties::province, limit: 64 state
properties::shopify_tags shopify_tags
dates::account_created account_created_date
update_since updated_at
dates::marketing_optin marketing_optin_date
dates::marketing_optout marketing_optout_date
Daasity: account_id _account_id
Daasity: source_id __source_id
Daasity: MD5(source_id + id) __sync_key
Daasity: timestamp when loaded into DB __synced_at

Member Lists

  • Endpoint: Lists
  • Update Method: UPSERT
  • Table Name: ometria.member_lists
JSON Element Database Column
MD5(source_id + id + profile_id + timestamp) member_list_id
id, limit: 64 list_id
profile_id, limit: 64 profile_id
email email
timestamp event_at
event event
Daasity: account_id _account_id
Daasity: source_id __source_id
Daasity: MD5(source_id + id + profile_id + timestamp) __sync_key
Daasity: timestamp when loaded into DB __synced_at

Lists

  • Endpoint: Lists
  • Update Method: UPSERT
  • Table Name: ometria.lists
JSON Element Database Column
id list_id
title list_title
description list_description
status, limit: 32 list_status
type, limit: 32 list_type
timestamp_created created_at
timestamp_stats_updated updated_at
Daasity: account_id _account_id
Daasity: source_id __source_id
Daasity: MD5(source_id + id) __sync_key
Daasity: timestamp when loaded into DB __synced_at

Email Events

  • Endpoint: Email Events
  • Update Method: UPSERT
  • Table Name: ometria.email_events
JSON Element Database Column
MD5(source_id + to_address + event_type + dt_occurred) email_event_id
event_id event_id
uuid send_id
to_address email
event_type event_type
dt_occurred event_at
bounce_class bounce_class
reason bounce_reason
device_type device_type
geo_country geo_country
geo_region geo_region
geo_timezone geo_timezone
target_url target_url
campaign_title campaign_title
campaign_type campaign_type
Daasity: account_id _account_id
Daasity: source_id __source_id
Daasity: MD5(source_id + to_address + event_type + dt_occurred) __sync_key
Daasity: timestamp when loaded into DB __synced_at

Unsubscribes

  • Endpoint: Unsubscribes
  • Update Method: UPSERT
  • Table Name: ometria.unsubscribes
JSON Element Database Column
MD5(source_id + profile_id + timestamp) unsubscribe_id
profile_id profile_id
email_address email
timestamp event_at
send_id send_id
mass_campaign_id mass_campaign_id
trigger_campaign_id trigger_campaign_id
reason unsubscribe_reason
reason_text unsubscribe_reason_text
Daasity: account_id _account_id
Daasity: source_id __source_id
Daasity: MD5(source_id + profile_id + timestamp) __sync_key
Daasity: timestamp when loaded into DB __synced_at

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