This article will help you learn about how Daasity replicates data from Rockerbox, limitations to the data we can extract and where the data is stored in the Rockerbox schema.
Key Topics
Click on the links below to take you to the section where you can learn more about this Integration
- Integration Overview
- Integration Availability
- SFTP Feed
- Entity Relationship Diagram
- Rockerbox Schema
- Related Resources
Integration Overview
Rockerbox is a marketing attribution platform that allows businesses to evaluate marketing channel effectiveness and execute better budget channel optimization. Rockerbox incorporates attribution, multi-touch attribution, halo analysis, geo lift, in-channel testing, incrementality and media mix modeling.
The Daasity Rockerbox integration allows merchants to integrate both spend and channel attribution data coming from Rockerbox. This gives them access to marketing spend that Daasity may not have an integration for and a more complete channel attribution model.
Integration Availability
This integration is available for:
- Pro V2
NOTE: You are considered V2 if...
- Your account says Pro V2 in the Daasity App
Not sure? Reach out to Support@Daasity.com
SFTP Feed
The Daasity Rockerbox extractor is built based on this Rockerbox Reports Documentation. Daasity uses an SFTP server to extract files and replicate data from Rockerbox.
WARNING: You will need to contact Rockerbox to setup a feed to their SFTP server and provide Daasity with the credentials to retrieve your reports to be ingested into your account
Entity Relationship Diagram (ERD)
The embedded diagram houses the ERD for the Daasity Rockerbox integration illustrating the different tables and keys to join across tables. Hover over the embedded diagram to reveal controls to zoom and scroll.
Rockerbox Schema
The Daasity Rockerbox extractor creates these tables using the reports and replication methods listed. The data is mapped from source SFTP file to the table based on the mapping logic outlined in each table.
Spend Report
- Endpoint: Reports
- Update Method: UPSERT
- Table Name: rockerbox.spend_report
| CSV Header | Database Column |
| date | report_date |
| platform | platform |
| tier_1 | tier_1 |
| tier_2 | tier_2 |
| tier_3 | tier_3 |
| tier_4 | tier_4 |
| tier_5 | tier_5 |
| tier_one | tier_one |
| tier_two | tier_two |
| tier_three | tier_three |
| tier_four | tier_four |
| tier_five | tier_five |
| tier_one_alt | tier_one_alt |
| tier_two_alt | tier_two_alt |
| tier_three_alt | tier_three_alt |
| tier_four_alt | tier_four_alt |
| tier_five_alt | tier_five_alt |
| spend_assignment_id | spend_assignment_id |
| spend | spend |
| imps | impressions |
| clicks | clicks |
| Daasity: source_id | __source_id |
| Daasity: MD5(object) | __sync_key |
| Daasity: timestamp when loaded into DB | __synced_at |
| Daasity: account_id | _account_id |
Buckets Breakdown
- Endpoint: Reports
- Update Method: UPSERT
- Table Name: rockerbox.buckets_breakdown
| CSV Header | Database Column |
| date | date |
| tier_1 | tier_1 |
| tier_2 | tier_2 |
| tier_3 | tier_3 |
| tier_4 | tier_4 |
| tier_5 | tier_5 |
| first_touch | first_touch |
| ntf_first_touch | ntf_first_touch |
| revenue_first_touch | revenue_first_touch |
| ntf_revenue_first_touch | ntf_revenue_first_touch |
| last_touch | last_touch |
| ntf_last_touch | ntf_last_touch |
| revenue_last_touch | revenue_last_touch |
| ntf_revenue_last_touch | ntf_revenue_last_touch |
| even | even |
| ntf_even | ntf_even |
| revenue_even | revenue_even |
| ntf_revenue_even | ntf_revenue_even |
| normalized | normalized |
| ntf_normalized | ntf_normalized |
| revenue_normalized | revenue_normalized |
| ntf_revenue_normalized | ntf_revenue_normalized |
| spend | spend |
| Daasity: source_id | __source_id |
| Daasity: MD5(tier_1 + tier_2 + tier_3 + tier_4 + tier_5 + first_touch + last_touch + even + normalize + normalized + spend) | __sync_key |
| Daasity: timestamp when loaded into DB | __synced_at |
| Daasity: account_id | _account_id |
MTA with UTM
- Endpoint: Reports
- Update Method: UPSERT
- Table Name: rockerbox.mta_with_utm
| CSV Header | Database Column |
| uid | uid |
| date | date |
| conversion_count | conversion_count |
| onsite_min | onsite_min |
| hash_ip_conv | hash_ip_conv |
| conversion_hash_id | conversion_hash_id |
| timestamp_conv | timestamp_conv |
| onsite_count | onsite_count |
| event_id | event_id |
| timestamp_events | timestamp_events |
| total_events | total_events |
| sequence_number | sequence_number |
| original_url | original_url |
| request_referrer | request_referrer |
| matches | matches |
| tier_1 | tier_1 |
| tier_2 | tier_2 |
| tier_3 | tier_3 |
| tier_4 | tier_4 |
| tier_5 | tier_5 |
| normalized | normalized |
| total_weight | total_weight |
| revenue | revenue |
| external_id | external_id |
| base_id | base_id |
| conversion_key | conversion_key |
| action | action |
| first_touch | first_touch |
| revenue_first_touch | revenue_first_touch |
| last_touch | last_touch |
| revenue_last_touch | revenue_last_touch |
| even | even |
| revenue_even | revenue_even |
| revenue_normalized | revenue_normalized |
| utm_medium | utm_medium |
| utm_source | utm_source |
| utm_campaign | utm_campaign |
| Daasity: source_id | __source_id |
| Daasity: MD5(date + event_id + external_id) | __sync_key |
| Daasity: timestamp when loaded into DB | __synced_at |
| Daasity: account_id | _account_id |