This article will help you learn about how Daasity replicates data from Snapchat, limitations to the data we can extract and where the data is stored in the Snapchat schema.
Key Topics
Click on the links below to take you to the section where you can learn more about this Integration
Integration Availability
This integration is available for:
- Growth
- Pro (V1 and V2)
Integration Overview
Snapchat is a microblogging and social networking service on which users post and interact with messages. Merchants can advertise on and use Snapchat to redirect, to generate sales.
The Daasity Snapchat integration extracts data from the marketing endpoints needed to populate the UMS table.
API Endpoints
The Daasity Snapchat extractor is built based on this Snapchat Marketing API documentation. The following endpoints are used by Daasity to replicate data from Snapchat:
Entity Relationship Diagram (ERD)
The embedded diagram houses the ERD for the Daasity Snapchat integration illustrating the different tables and keys to join across tables. Hover over the embedded diagram to reveal controls to zoom and scroll.
Snapchat Schema
The Daasity Snapchat extractor creates these tables using the endpoints and replication methods listed. The data is mapped from source API endpoint to the table based on the mapping logic outlined in each table.
Organizations
- Endpoint: Organizations
- Update Method: UPSERT
- Table Name: snapchat.organizations
| JSON Element | Database Column |
| id | organization_id |
| name | organization_name |
| type | type |
| created_at | created_at |
| updated_at | updated_at |
| locality | locality |
| administrative_district_level_1 | administrative_district_level_1 |
| country | country |
| postal_code | postal_code |
| MD5(id) | __sync_key |
Ad Accounts
- Endpoint: Ad Accounts
- Update Method: UPSERT
- Table Name: snapchat.ad_accounts
| JSON Element | Database Column |
| id | ad_account_id |
| name | ad_account_name |
| type | type |
| status | status |
| created_at | created_at |
| updated_at | updated_at |
| organization_id | organization_id |
| currency | currency |
| timezone | timezone |
| advertiser_organization_id | advertiser_organization_id |
| MD5(id + organization_id) | __sync_key |
Campaigns
- Endpoint: Campaigns
- Update Method: UPSERT
- Table Name: snapchat.campaigns
| JSON Element | Database Column |
| id | campaign_id |
| name | campaign_name |
| status | status |
| ad_account_id | ad_account_id |
| created_at | created_at |
| updated_at | updated_at |
| start_time | start_time |
| end_time | end_time |
| daily_budget_micro | daily_budget_micro |
| MD5(id + organization_id) | __sync_key |
Ad Squads
- Endpoint: Ad Squads
- Update Method: UPSERT
- Table Name: snapchat.adsquads
| JSON Element | Database Column |
| id | adsquad_id |
| name | adsquad_name |
| type | type |
| status | status |
| campaign_id | campaign_id |
| created_at | created_at |
| updated_at | updated_at |
| placement | placement |
| billing_event | billing_event |
| auto_bid | auto_bid |
| target_bid | target_bid |
| bid_strategy | bid_strategy |
| daily_budget_micro | daily_budget_micro |
| optimization_goal | optimization_goal |
| MD5(id + organization_id) | __sync_key |
Ads
- Endpoint: Ads
- Update Method: UPSERT
- Table Name: snapchat.ads
| JSON Element | Database Column |
| id | ad_id |
| name | ad_name |
| type | type |
| status | status |
| created_at | created_at |
| updated_at | updated_at |
| ad_squad_id | ad_squad_id |
| creative_id | creative_id |
| MD5(id + organization_id) | __sync_key |
Media
- Endpoint: Media
- Update Method: UPSERT
- Table Name: snapchat.media
| JSON Element | Database Column |
| id | media_id |
| name | media_name |
| type | type |
| status | status |
| created_at | created_at |
| updated_at | updated_at |
| file_name | file_name |
| ad_account_id | ad_account_id |
| MD5(id + organization_id) | __sync_key |
Creatives
- Endpoint: Creatives
- Update Method: UPSERT
- Table Name: snapchat.creatives
| JSON Element | Database Column |
| id | creative_id |
| name | creative_name |
| type | type |
| packaging_status | packaging_status |
| review_status | review_status |
| created_at | created_at |
| updated_at | updated_at |
| shareable | shareable |
| call_to_action | call_to_action |
| top_snap_media_id | top_snap_media_id |
| top_snap_crop_position | top_snap_crop_position |
| longform_video_properties::video_media_id | longform_video_media_id |
| app_install_properties::app_name | install_app_name |
| app_install_properties::ios_app_id | install_ios_app_id |
| app_install_properties::android_app_url | install_android_app_url |
| app_install_properties::icon_media_id | install_app_icon_media_id |
| web_view_properties::url | web_view_url |
| ad_account_id | ad_account_id |
| MD5(id + organization_id) | __sync_key |
Measurement
- Endpoint: Measurement
- Update Method: UPSERT
- Table Name: snapchat.measurement
| JSON Element | Database Column |
| MD5(campaign_id + timeseries_stat::swipe_up_attribution_window + timeseries_stat::view_attribution_window + timeseries_stat::granularity + ad_time::start_time + timeseries_stat::id + organization_id) | measurement_id |
| campaign_id | campaign_id |
| timeseries_stat::swipe_up_attribution_window | swipe_up_attribution_window |
| timeseries_stat::view_attribution_window | view_attribution_window |
| timeseries_stat::granularity | granularity |
| ad_time::start_time | start_time |
| ad_time::end_time | end_time |
| timeseries_stat::id | ad_id |
| impressions | impressions |
| swipes | swipes |
| quartile_1 | quartile_1 |
| quartile_2 | quartile_2 |
| quartile_3 | quartile_3 |
| view_completion | view_completion |
| attachment_quartile_1 | attachment_quartile_1 |
| attachment_quartile_2 | attachment_quartile_2 |
| attachment_quartile_3 | attachment_quartile_3 |
| attachment_view_completion | attachment_view_completion |
| attachment_total_view_time_millis | attachment_total_view_time_millis |
| spend | spend |
| video_views | video_views |
| shares | shares |
| saves | saves |
| story_opens | story_opens |
| story_completes | story_completes |
| attachment_video_views | attachment_video_views |
| total_installs | total_installs |
| conversion_purchases | conversion_purchases |
| conversion_purchases_value | conversion_purchases_value |
| conversion_save | conversion_save |
| conversion_start_checkout | conversion_start_checkout |
| conversion_add_cart | conversion_add_cart |
| conversion_view_content | conversion_view_content |
| conversion_add_billing | conversion_add_billing |
| conversion_sign_ups | conversion_sign_ups |
| conversion_searches | conversion_searches |
| conversion_level_completes | conversion_level_completes |
| conversion_app_opens | conversion_app_opens |
| conversion_page_views | conversion_page_views |
|
MD5(campaign_id + timeseries_stat::swipe_up_attribution_window + timeseries_stat::view_attribution_window + timeseries_stat::granularity + ad_time::start_time + timeseries_stat::id + organization_id) |
__sync_key |
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