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Intro to Audiences

This article provides an overview of the Daasity Audience product, some examples of how to use Audience Targets and how to enable Daasity Audiences

Overview

Daasity Audiences allows you to push customer data from your data warehouse into a number of different SaaS platforms.  Built to help you take data from a variety of different data sources and either update your SaaS platforms with additional customer data, build custom segments in your SaaS platform or trigger events, Daasity Audiences in the perfect solution to help you use all your data to drive better customer communication and engagement

You can select from our pre-built customer segments, build your own customer segments through reports or just enter a custom SQL query to send data to all the different Targets that Daasity supports

What the following video to get a quick overview of Daasity Audiences

 

How to Enable Daasity Audiences

Daasity Audiences is enabled for your account if you see the Targets under Audiences on the left nav of the Daasity App

If you do not see this selection then please contact sales@daasity.com to ask about adding Daasity Audiences to your account.

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Pre-Built Customer Segment

High-Value Customers (HVC) are the bread and butter of all our businesses.  They are extremely valuable because they purchase frequently and drive a significant portion of our revenue.  Targeting customers that are an HVC but have gone more than 90 days since their last purchase is often an indicator of a HVC that no longer wants or likes our product.  Re-engaging this customer is critical

Using one of our pre-built segments you can identify which customers where an HVC a week ago but today have gone more than 90 days since purchasing.  This is a great group of customers to use our Klaviyo Event Target as you can put them into a Flow that sends out a series of personalized messages with an attempt to get that customer to buy again

Custom Report or SQL Query

Getting Customer reviews are an important part of our business as that helps validate our product and company to potential new customers, especially when we have subscription products.

Building a custom report and using that as the source for your Audience or entering a SQL query into the UI would enable you to create a segment of customers that have just made their 3rd purchase on Shopify, are a Recharge subscriber and have not left a review on Yotpo.

 

The sky is the limit to the custom segments you can build with Daasity Audiences