Dynamic
Dynamic CPA (Cost per Acquisition)
Average marketing cost to acquire a new customer through this channel/vendor based on the attribution method specified with the Dynamic Attribution Method filter. If you haven't specified which method to use via the filter, it Defaults to Last Click. Calculated as Spend / New Customer Orders.
Dynamic CPO (Cost per Order)
Average marketing cost to acquire a new customer through this channel/vendor based on the attribution method specified with the Dynamic Attribution Method filter. If you haven't specified which method to use via the filter, it Defaults to Last Click. Calculated as Spend / New Customer Orders.
Dynamic Gross Margin
Total gross margin from orders for this channel/vendor based on the attribution method specified with the Dynamic Attribution Method filter.If you haven't specified which method to use via the filter, it Defaults to Last Click. Calculated here as Net Sales minus SKU Cost.
Dynamic Gross Sales
Total gross sales from orders for this channel/vendor based on the attribution method specified with the Dynamic Attribution Method filter.If you haven't specified which method to use via the filter, it Defaults to Last Click. Calculated here as Product Price * Quantity. It does not account for discounts.
Dynamic Net Sales
Total net sales from orders for this channel/vendor based on the attribution method specified with the Dynamic Attribution Method filter. If you haven't specified which method to use via the filter, it Defaults to Last Click. Calculated here as Gross Sales minus Discounts and Refunds.
Dynamic New Customer Orders
Count of Valid Orders (NO $0 Orders) from first-time customers for this channel/vendor based on the attribution method specified with the Dynamic Attribution Method filter. If you haven't specified which method to use via the filter, it Defaults to Last Click.
Dynamic Orders
Count of Valid Orders (NO $0 Orders) for this channel/vendor based on the attribution method specified with the Dynamic Attribution Method filter. If you haven't specified which method to use via the filter, it Defaults to Last Click.
Dynamic ROAS (Return on Ad Spend)
The return on ad spend for this channel/vendor based on the attribution method specified with the Dynamic Attribution Method filter. If you haven't specified which method to use via the filter, it Defaults to Last Click. This is the ratio of revenue to spend. Calculated as First Click Net Sales / Spend.
Dynamic SKU Cost
Total cost of products included in orders for this channel/vendor based on the attribution method specified with the Dynamic Attribution Method filter. If you haven't specified which method to use via the filter, it Defaults to Last Click. Product costs come from Shopify or your SKU Cost BSD.
First Click
First Click CPA (Cost per Acquisition)
Average marketing cost to acquire a new customer through this channel/vendor when using First Click attribution. Calculated as Spend / First Click New Customer Orders.
First Click CPO (Cost per Order)
Average marketing cost per order for this channel/vendor when using First Click attribution. Calculated as Spend / First Click Orders.
First Click Gross Margin
Total gross margin from orders where this channel/vendor was the customer's first click in the path to purchase, according to Google Analytics. Calculated here as Net Sales minus SKU Cost.
First Click Gross Sales
Total gross sales from orders where this channel/vendor was the customer's first click in the path to purchase, according to Google Analytics. Calculated here as Product Price * Quantity. It does NOT account for Discounts.
First Click Net Sales
Total net sales from orders where this channel/vendor was the customer's first click in the path to purchase, according to Google Analytics. Calculated here as Gross Sales minus Discounts and Refunds.
First Click New Customer Orders
Count of Valid Orders (NO $0 Orders) from first-time customers where this channel/vendor was the customer's first click in the path to purchase, according to Google Analytics.
First Click Orders
Count of Valid Orders (NO $0 Orders) where this channel/vendor was the customer's first click in the path to purchase, according to Google Analytics.
First Click ROAS (Return on Ad Spend)
The return on ad spend for this channel/vendor when using First Click attribution. This is the ratio of revenue to spend. Calculated as First Click Net Sales / Spend.
First Click SKU Cost
Total cost of products included in orders where this channel/vendor was the customer's first click in the path to purchase, according to Google Analytics. Product costs come from Shopify or your SKU Cost BSD.
Last Ad Click
Last Ad Click CPA (Cost per Acquisition)
Average marketing cost to acquire a new customer through this channel/vendor when using Last Ad Click attribution. Calculated as Spend / Last Ad Click New Customer Orders.
Last Ad Click CPO (Cost per Order)
Average marketing cost per order for this channel/vendor when using Last Ad Click attribution. Calculated as Spend / Last Ad Click Orders.
Last Ad Click Gross Margin
Total gross margin from orders where this channel/vendor was the customer's Last Ad click in the path to purchase, according to Google Analytics. Calculated here as Net Sales minus SKU Cost.
Last Ad Click Gross Sales
Total gross sales from orders where this channel/vendor was the customer's Last Ad Click in the path to purchase, according to Google Analytics. Calculated here as Product Price * Quantity. It does NOT account for Discounts.
Last Ad Click Net Sales
Total net sales from orders where this channel/vendor was the customer's Last Ad click in the path to purchase, according to Google Analytics. Calculated here as Gross Sales minus Discounts and Refunds.
Last Ad Click New Customer Orders
Count of Valid Orders (NO $0 Orders) from first-time customers where this channel/vendor was the customer's Last Ad click in the path to purchase, according to Google Analytics.
Last Ad Click Orders
Count of Valid Orders (NO $0 Orders) where this channel/vendor was the customer's Last Ad click in the path to purchase, according to Google Analytics.
Last Ad Click ROAS (Return on Ad Spend)
The return on ad spend for this channel/vendor when using Last Ad Click attribution. This is the ratio of revenue to spend. Calculated as Last Ad Click Net Sales / Spend.
Last Ad Click SKU Cost
Total cost of products included in orders where this channel/vendor was the customer's Last Ad click in the path to purchase, according to Google Analytics. Product costs come from Shopify or your SKU Cost BSD.
Last Click
Last Click CPA (Cost per Acquisition)
Average marketing cost to acquire a new customer through this channel/vendor when using Last Click attribution. Calculated as Spend / Last Click New Customer Orders.
Last Click CPO (Cost per Order)
Average marketing cost per order for this channel/vendor when using Last Click attribution. Calculated as Spend / Last Click Orders.
Last Click Gross Margin
Total gross margin from orders where this channel/vendor was the customer's Last click in the path to purchase, according to Google Analytics. Calculated here as Net Sales minus SKU Cost.
Last Click Gross Sales
Total gross sales from orders where this channel/vendor was the customer's Last click in the path to purchase, according to Google Analytics. Calculated here as Product Price * Quantity. It does NOT account for Discounts.
Last Click Net Sales
Total net sales from orders where this channel/vendor was the customer's Last click in the path to purchase, according to Google Analytics. Calculated here as Gross Sales minus Discounts and Refunds.
Last Click New Customer Orders
Count of Valid Orders (NO $0 Orders) from first-time customers where this channel/vendor was the customer's Last click in the path to purchase, according to Google Analytics.
Last Click Orders
Count of Valid Orders (NO $0 Orders) where this channel/vendor was the customer's Last click in the path to purchase, according to Google Analytics.
Last Click ROAS (Return on Ad Spend)
The return on ad spend for this channel/vendor when using Last Click attribution. This is the ratio of revenue to spend. Calculated as Last Click Net Sales / Spend.
Last Click SKU Cost
Total cost of products included in orders where this channel/vendor was the customer's Last click in the path to purchase, according to Google Analytics. Product costs come from Shopify or your SKU Cost BSD.
Last Click + Assisted
Last Click + Assisted CPA (Cost per Acquisition)
Average marketing cost to acquire a new customer through this channel/vendor when using Last Click + Assisted attribution. Calculated as Spend / Last Click + Assisted New Customer Orders.
Last Click + Assisted CPO (Cost per Order)
Average marketing cost per order for this channel/vendor when using Last Click + Assisted attribution. Calculated as Spend / First Click Orders.
Last Click + Assisted Gross Margin
Total gross margin from orders where this channel/vendor was the customer's Last Click + Assisted in the path to purchase, according to Google Analytics. Calculated here as Net Sales minus SKU Cost.