Description
These explores provide information about advertising, spend, performance and multi-channel touchpoints.
Explores
Label | Description |
Marketing Attribution | NEW Marketing Attribution Explorer |
Marketing Performance | Contains marketing ad platform reported orders, revenue, spend, CPO, ROAS. Also aggregates marketing spend from BSD. |
Multi Channel Transactions | Contains first click and last click data from Google Analytics which allows calculations such as time to purchase, number of touchpoints, etc. |
This Explorer is used to build Vendor-Reported Marketing reports. This Explorer Does NOT tie into Shopify or Goggle Analytics – This Data is Pulled straight from each Vendor. |
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