Marketing Explores


These explores provide information about advertising, spend, performance and multi-channel touchpoints.


Label Description
Marketing Attribution NEW Marketing Attribution Explorer
Marketing Performance Contains marketing ad platform reported orders, revenue, spend, CPO, ROAS. Also aggregates marketing spend from BSD.
Multi Channel Transactions Contains first click and last click data from Google Analytics which allows calculations such as time to purchase, number of touchpoints, etc.

Vender-Reported Marketing Performance

This Explorer is used to build Vendor-Reported Marketing reports. This Explorer Does NOT tie into Shopify or Goggle Analytics – This Data is Pulled straight from each Vendor.

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