These explores provide information about advertising, spend, performance and multi-channel touchpoints.
|Marketing Attribution||NEW Marketing Attribution Explorer|
|Marketing Performance||Contains marketing ad platform reported orders, revenue, spend, CPO, ROAS. Also aggregates marketing spend from BSD.|
|Multi Channel Transactions||Contains first click and last click data from Google Analytics which allows calculations such as time to purchase, number of touchpoints, etc.|
This Explorer is used to build Vendor-Reported Marketing reports. This Explorer Does NOT tie into Shopify or Goggle Analytics – This Data is Pulled straight from each Vendor.
All content © Daasity 2021. Do not copy, share or distribute.