Each marketing platform (e.g., Facebook, Google, TikTok) has a separate extractor. Our transformation code rolls the extracted data into a single data model to allow for analysis of your marketing channels across your entire organization.
Daasity's marketing extractors, Marketing Spend BSD sheet and transformation code combines all of the spend and performance data from your marketing channels into a single data model. This allows our merchants to analyze their marketing spend performance in a single channel or across their entire organization, giving them a more accurate view into ROAS, CAC and CPO and leading to data-driven decisions.