Source To Final Destination: Shopify + Amazon Customers

The diagram below shows how and where changes to your Customer data flows into your explores

Customer data typically comes from either Shopify or Amazon.  We ingest this customer data into a single table and then use our householding transformation to match up customers from different stores or platforms based on several variables.  At the end of our process your customer data can be explored in the Order & Order Line Revenue explore, the Transactional Sales Explore, all LTV explores, and a separate Customer Details Explore.