Audiences - Klaviyo Targets Endpoint

This article outlines the technical details of how Daasity pushes data into Klaviyo using the Track and Identify API endpoint using our Audiences product to enable sophisticated segmentation to be pushed into Klaviyo

Goals

After reading this article you should be able to understand how the Daasity platform using the Klaviyo APIs is able to update contact information and create events for profiles in Klaviyo

Key Topics

Target Overview

The Daasity Audiences product uses the Klaviyo Track-Identify endpoint to update a profile (Identify) or add an event to a profile (Track).  Daasity separates the entire list of generated profiles to be updated into individual records and makes an API call to Klaviyo for that specific profile to be updated

Identify API

Daasity creates a new profile or updates an existing profile in Klaviyo based on the data provided by the Klaviyo Profile target

     Daasity UI Section Daasity Property Klaviyo Property
    Data Mapping $email $email
    Data Mapping Source Property Name from Data Mapping Destination

    Special Note:

    • Must specify either $email or $phone_number (for SMS only contacts) to match or create a new profile
    • Can update Klaviyo standard properties (not recommended) or create / update additional properties

    Track API

    Daasity pushes a new event into each profile at Klaviyo based on the data provided by the Klaviyo Events target

      Daasity UI Section Daasity Property Klaviyo Property
      General Event Name $event_id
      Data Mapping $email $email
      Data Mapping $phone_number $phone_number
      Data Mapping Source

      $value

      Special Note:

      • Must specify either $email or $phone_number to match or create a new profile that the event is related to
      • Must specify an $event_id to provide the name for the event
      • Must specify a $value to indicate the value for the event

      Related Resources

      TBD