Audiences
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      Audiences: Klaviyo Targets Endpoint

      This article outlines the technical details of how Daasity pushes data into Klaviyo using the Track and Identify API endpoint using our Audiences product to enable sophisticated segmentation to be pushed into Klaviyo

      Goals

      After reading this article you should be able to understand how the Daasity platform using the Klaviyo APIs is able to update contact information and create events for profiles in Klaviyo

      Key Topics

      Target Overview

      The Daasity Audiences product uses the Klaviyo Track-Identify endpoint to update a profile (Identify) or add an event to a profile (Track).  Daasity separates the entire list of generated profiles to be updated into individual records and makes an API call to Klaviyo for that specific profile to be updated

      Identify API

      Daasity creates a new profile or updates an existing profile in Klaviyo based on the data provided by the Klaviyo Profile target

         Daasity UI Section Daasity Property Klaviyo Property
        Data Mapping $email $email
        Data Mapping Source Property Name from Data Mapping Destination

        Special Note:

        • Must specify either $email or $phone_number (for SMS only contacts) to match or create a new profile
        • Can update Klaviyo standard properties (not recommended) or create / update additional properties

        Track API

        Daasity pushes a new event into each profile at Klaviyo based on the data provided by the Klaviyo Events target

          Daasity UI Section Daasity Property Klaviyo Property
          General Event Name $event_id
          Data Mapping $email $email
          Data Mapping $phone_number $phone_number
          Data Mapping Source

          $value

          Special Note:

          • Must specify either $email or $phone_number to match or create a new profile that the event is related to
          • Must specify an $event_id to provide the name for the event
          • Must specify a $value to indicate the value for the event