View: base_traffic

Fields

**GA Traffic: base_traffic**
Filters, Dimensions and Measures	Category	Description
Traffic: Device Type	dimension	Desktop, tablet or mobile from Google Analytics
Traffic: GA Country Code	dimension	ISO Country Code (Country) from Google Analytics of the origin of the visit
Traffic: GA Last Click Channel	dimension	Last Click Channel (Channel) directly from Google Analytics
Traffic: ID	dimension	ID in Google Analytics
Traffic: Media Type	dimension	Media Type as entered in Channel Mapping BSD
Traffic: Modified Last Click Channel	dimension	Modified Last Click Google Analytics Channel Based on Your Custom Logic from the Channel Mapping BSD
Traffic: Sub-Channel	dimension	Sub-Channel as entered in Channel Mapping BSD
Traffic: UTM Campaign	dimension	Campaign from Google Analytics
Traffic: UTM Medium	dimension	Medium from Google Analytics
Traffic: UTM Source	dimension	Source from Google Analytics
Traffic: User Type	dimension	User Type (New or Returning) from Google Analytics
Traffic: Vendor	dimension	Vendor as entered in Channel Mapping BSD
Traffic: View ID	dimension	View id in Google Analytics that is used to extract the data
Traffic: Visit Date	dimension	Date of Visit from Google Analytics
Traffic: Visit Day of Week	dimension	Date of Visit from Google Analytics
Traffic: Visit Day of Week Index	dimension	Date of Visit from Google Analytics
Traffic: Visit Month	dimension	Date of Visit from Google Analytics
Traffic: Visit Month Name	dimension	Date of Visit from Google Analytics
Traffic: Visit Month Num	dimension	Date of Visit from Google Analytics
Traffic: Visit Quarter	dimension	Date of Visit from Google Analytics
Traffic: Visit Week	dimension	Date of Visit from Google Analytics
Traffic: Visit Year	dimension	Date of Visit from Google Analytics
Traffic: Avg Pageviews	measure	Total Pageviews / Total Sessions
Traffic: Avg Time on Site (Seconds)	measure	Total Session Time/Total Visits
Traffic: Bounce Rate (%)	measure	Total Bounces / Total Sessions
Traffic: GA Conversion Rate (%)	measure	Total GA Orders / Total Sessions
Traffic: Mobile Sessions (%)	measure	Mobile Sessions / Total Sessions
Traffic: New User Sessions (%)	measure	New User Sessions / Total Sessions
Traffic: Total Bounces	measure	Total Bounces (ga:bounces)
Traffic: Total GA Orders	measure	Total GA Orders as captured by pixel (will not match eCommerce actuals)
Traffic: Total Mobile Sessions	measure	Sessions from Mobile or Tablet Devices
Traffic: Total New User Sessions	measure	Sessions from New Users
Traffic: Total Pageviews	measure	Total Pageviews (ga:pageviews)
Traffic: Total Sessions	measure	Total Sessions (ga:session)
Traffic: Total Time on Page	measure	Total Time on Page (ga:timeOnPage)
Traffic: Total Time on Site	measure	Total Time on Site (ga:sessionDuration)