This article will help you learn about the fields available in the Daily Plan to Actual view, the field types, descriptions and how the fields are calculated
Key Topics
Click on the links below to take you to the section where you can learn more about this View and where it is used and how it is created
View Definition
This view is linked to the [drp.daily_plan_to_actual] table which generated as part of the Daasity transformation process and has the following fields available/visible for use.
| Field Name | Field Type | Description | Source / Calculation |
| Plan Date | Dimension Group | The plan date from the Revenue Plan Brand Supplied Data sheet | plan_date |
| Source Shop ID | Dimension | The identifier of the Order Source System | shop_id |
| Store Country | Dimension | Country entered in the Daasity UI for the Integration | store_country |
| Store Integration Name | Dimension | The Name from the Location otherwise the name from the Daasity UI | store_integration_name |
| Store Name | Dimension | Location Name otherwise the Store Type from the Daasity UI (eCommerce, Wholesale, Retail, Amazon, Marketplace, Manual Orders) | store_name |
| Store Type | Dimension | Type selected in the Daasity UI for the Integration | store_type |
| Actual CPA | Measure | Actual Cost Per Acquisition (CPA) | SUM(marketing_spend) / NULLIF(SUM(new_customers),0) |
| Actual Gross Sales | Measure | Actual gross sales (product amount) | SUM(sales) |
| Actual Gross Sales Less Discounts | Measure | Actual gross sales (product amount) less discounts | SUM(sales) - SUM(discount_amount) |
| Actual Marketing Spend | Measure | Actual total marketing spend | SUM(marketing_spend) |
| Actual Net Sales | Measure | Actual Net Sales | SUM(net_sales) |
| Actual New Customers | Measure | Total new customers acquired | SUM(new_customers) |
| Actual Non-Recurring Valid Orders | Measure | Orders that did not come from a subscription | SUM(non_recurring_orders) |
| Actual ROAS | Measure | Actual Return on Ad Spend (ROAS) - Sales / Spend | SUM(sales) / NULLIF(SUM(marketing_spend),0) |
| Actual Sessions | Measure | Actual total sessions from GA | SUM(traffic) |
| Actual Valid Orders | Measure | Actual total valid orders | SUM(orders) |
| Actual Valid Units | Measure | Actual total units | SUM(units) |
| Plan CPA | Measure | Plan Cost per Acquisition (CPA) in Brand Data Marketing Budget | SUM(plan_markeitng_spend * plan_cpa) / NULLIF(SUM(plan_marketing_spend),0) |
| Plan Marketing Spend | Measure | Total marketing spend planned in Brand Data Marketing Budget | SUM(plan_marketing_spend) |
| Plan New Customers | Measure | Total new customers planned in Brand Data Revenue Plan | SUM(plan_new_customers) |
| Plan Orders | Measure | Total orders planned in Brand Data Revenue Plan | SUM(plan_orders) |
| Plan ROAS | Measure | Plan Return on Ad Spend (ROAS) in Brand Data Marketing Budget | SUM(plan_marketing_spend * plan_roas) / NULLIF(SUM(plan_marketing_spend),0) |
| Plan Sales | Measure | Total sales planned in Brand Data Revenue Plan | SUM(plan_sales) |
| Plan Sessions | Measure | Total sessions planned in Brand Data Revenue Plan | SUM(plan_traffic) |
| Plan Units | Measure | Total units planned in Brand Data Revenue Plan | SUM(plan_units) |
Explores
This view is part of the following explores:
- Daily Plan to Actual
Transformation Code
This view is a Daasity derived table generated by the following code:
- [3050_PFT_BAS_daily_plan_to_actual.sql]