View: marketing_performance

Fields

**Marketing Performance: marketing_performance**
Filters, Dimensions and Measures	Category	Description
Marketing Performance: Activity Date	dimension	Calendar date
Marketing Performance: Activity Day of Week	dimension	The day of the week
Marketing Performance: Activity Day of Week Index	dimension	A number representing the day of the week, with Monday = 0 And Sunday = 6
Marketing Performance: Activity Month	dimension	The calendar month in YYYY-MM format
Marketing Performance: Activity Month Name	dimension	The calendar month name
Marketing Performance: Activity Month Num	dimension	The month number from 1 to 12
Marketing Performance: Activity Quarter	dimension	The quarter number in YYYY-Q# form
Marketing Performance: Activity Week	dimension	The retail calendar week in YYYY-MM-DD form
Marketing Performance: Activity Year	dimension	The calendar year in YYYY form
Marketing Performance: Channel Name	dimension	Channel Name
Marketing Performance: Vendor Name	dimension	Vendor name
Marketing Performance: First Click CPA	measure	Cost per Acquisition for first click channel / vendor
Marketing Performance: First Click CPO	measure	Cost per Order for first click channel / vendor
Marketing Performance: First Click Gross Margin	measure	Gross Margin from orders that were placed after an individual FIRST clicked through this channel / vendor
Marketing Performance: First Click Gross Sales	measure	Gross Sales from orders that were placed after an individual FIRST clicked through this channel / vendor
Marketing Performance: First Click Net Sales	measure	Net Sales from orders that were placed after an individual FIRST clicked through this channel / vendor
Marketing Performance: First Click New Orders	measure	New Orders that were placed after an individual FIRST clicked through this channel / vendor
Marketing Performance: First Click Orders	measure	Orders that were placed after an individual FIRST clicked through this channel / vendor
Marketing Performance: First Click ROAS	measure	Return on ad spend for first click channel / vendor
Marketing Performance: Last Click CPA	measure	Cost per Acquisition for last click channel / vendor
Marketing Performance: Last Click CPO	measure	Cost per Order for last click channel / vendor
Marketing Performance: Last Click Gross Margin	measure	Gross Margin from orders that were placed after an individual LAST clicked through this channel / vendor
Marketing Performance: Last Click Gross Sales	measure	Gross Sales from orders that were placed after an individual LAST clicked through this channel / vendor
Marketing Performance: Last Click Net Sales	measure	Net Sales from orders that were placed after an individual LAST clicked through this channel / vendor
Marketing Performance: Last Click New Orders	measure	New Orders that were placed after an individual LAST clicked through this channel / vendor
Marketing Performance: Last Click Orders	measure	Orders that were placed after an individual LAST clicked through this channel / vendor
Marketing Performance: Last Click ROAS	measure	Return on ad spend for last click channel / vendor
Marketing Performance: Vendor Reported CPO	measure	Cost per Order as reported by vendor
Marketing Performance: Vendor Reported Orders	measure	Orders reported from Google using attribution window
Marketing Performance: Vendor Reported ROAS	measure	Return on ad spend as reported by vendor
Marketing Performance: Vendor Reported Revenue	measure	Revenue reported from Google using attribution window