View: marketing_performance

Fields

Marketing Performance: marketing_performance
Filters, Dimensions and Measures Category Description
Marketing Performance: Activity Date dimension Calendar date
Marketing Performance: Activity Day of Week dimension The day of the week
Marketing Performance: Activity Day of Week Index dimension A number representing the day of the week, with Monday = 0 And Sunday = 6
Marketing Performance: Activity Month dimension The calendar month in YYYY-MM format
Marketing Performance: Activity Month Name dimension The calendar month name
Marketing Performance: Activity Month Num dimension The month number from 1 to 12
Marketing Performance: Activity Quarter dimension The quarter number in YYYY-Q# form
Marketing Performance: Activity Week dimension The retail calendar week in YYYY-MM-DD form
Marketing Performance: Activity Year dimension The calendar year in YYYY form
Marketing Performance: Channel Name dimension Channel Name
Marketing Performance: Vendor Name dimension Vendor name
Marketing Performance: First Click CPA measure Cost per Acquisition for first click channel / vendor
Marketing Performance: First Click CPO measure Cost per Order for first click channel / vendor
Marketing Performance: First Click Gross Margin measure Gross Margin from orders that were placed after an individual FIRST clicked through this channel / vendor
Marketing Performance: First Click Gross Sales measure Gross Sales from orders that were placed after an individual FIRST clicked through this channel / vendor
Marketing Performance: First Click Net Sales measure Net Sales from orders that were placed after an individual FIRST clicked through this channel / vendor
Marketing Performance: First Click New Orders measure New Orders that were placed after an individual FIRST clicked through this channel / vendor
Marketing Performance: First Click Orders measure Orders that were placed after an individual FIRST clicked through this channel / vendor
Marketing Performance: First Click ROAS measure Return on ad spend for first click channel / vendor
Marketing Performance: Last Click CPA measure Cost per Acquisition for last click channel / vendor
Marketing Performance: Last Click CPO measure Cost per Order for last click channel / vendor
Marketing Performance: Last Click Gross Margin measure Gross Margin from orders that were placed after an individual LAST clicked through this channel / vendor
Marketing Performance: Last Click Gross Sales measure Gross Sales from orders that were placed after an individual LAST clicked through this channel / vendor
Marketing Performance: Last Click Net Sales measure Net Sales from orders that were placed after an individual LAST clicked through this channel / vendor
Marketing Performance: Last Click New Orders measure New Orders that were placed after an individual LAST clicked through this channel / vendor
Marketing Performance: Last Click Orders measure Orders that were placed after an individual LAST clicked through this channel / vendor
Marketing Performance: Last Click ROAS measure Return on ad spend for last click channel / vendor
Marketing Performance: Vendor Reported CPO measure Cost per Order as reported by vendor
Marketing Performance: Vendor Reported Orders measure Orders reported from Google using attribution window
Marketing Performance: Vendor Reported ROAS measure Return on ad spend as reported by vendor
Marketing Performance: Vendor Reported Revenue measure Revenue reported from Google using attribution window


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