The Traffic View is part of the Traffic Explore.
The Traffic View includes data from Universal Analytics, GA4, and Amazon Seller Central.
The Traffic View is part of the Traffic Explore which is used to build the Site Analytics and Attribution Dashboard, Site Funnels Dashboards, and the Product Detail Page Performance Report in the Product Dashboard.
DIMENSIONS
Channel Mapping
Channel
The channel value associated with the session. This is derived from your Google Analytics data and the rules defined in your Channel Mapping BSD.
Vendor
The vendor value associated with the session. This is derived from your Google Analytics data and the rules defined in your Channel Mapping BSD.
Integration
Data Source
The type of data source for the traffic. Possible values are Google Analytics or Amazon.
Data Source Version
More specific detail on the data source of the traffic. Possible values are Universal Analytics, GA4, or Amazon Sales & Traffic.
GA4 Property ID
The Property ID associated with the GA4 integration that is the source of this data. This can be helpful if you're trying to cross-reference data in Daasity with data in the Google Analytics user interface. Available for GA4 integrations only.
GA4 Stream ID
The Stream ID associated with the GA4 integration that is the source of this data. This can be helpful if you're trying to cross-reference data in Daasity with data in the Google Analytics user interface. Available for GA4 integrations only.
Integration Name
The integration name in the Daasity App for the source of this data.
Linked Store Name
For GA integrations, this is the integration name in the Daasity App for the store that the GA integration is linked to. For Amazon integrations, this is the country that the data is associated with.
Linked Store Type
The type of store that this data source is linked to. Possible values are Ecommerce or Amazon.
UA View ID
The View ID associated with the UA (Universal Analytics) integration that is the source of this data. This can be helpful if you're trying to cross-reference data in Daasity with data in the Google Analytics user interface.
Traffic Attribution
Campaign
The utm_campaign value associated with the session. Only available for Google Analytics.
Default Channel Grouping
The Default Channel Grouping value associated with the session, straight from Google Analytics without channel mapping applied. Only available for Google Analytics.
Medium
The utm_medium value associated with the session. Only available for Google Analytics.
Source
The utm_source value associated with the session. Only available for Google Analytics.
Source / Medium
The utm_source and utm_medium values associated with the session.
User
Country
The country code based on the user's IP address. Only available for Google Analytics.
Device Category
The type of device used to view your online store. Only available for Google Analytics.
New vs Returning
Indicates whether the session was the user's first or subsequent visit to your store. This is based on the Google Analytics cookie value. Only available for Google Analytics.
MEASURES
Buy Box Percentage
The percentage of product page-views where your store was featured in the buy box. Only available for Amazon Seller Central.
Buy Box Wins
Total number of product page-views where your store was featured in the buy box. Only available for Amazon Seller Central.
Conversion & Revenue
Average Session Value
The average revenue per session. Calculated as Total Revenue / Total Sessions.
Conversion Rate
The percentage of sessions that resulted in a transaction.
Revenue
The total ecommerce revenue logged in Google Analytics or Amazon Seller Central. For Google Analytics this will be in the currency tracked within GA (we have no way of knowing through the API which currency it's in, so there is no way for us to convert it). For Amazon, it will be converted according to your Daasity account currency settings.
Transactions
Total purchases made. This is representative of the Transactions metric for Google Analytics and the Order Items metric in Amazon. These are Not the exact same. There should be only a single transaction per order in Google Analytics; but a single order can have multiple order items in Amazon. An order item is the number of your unique products that were included in an order, regardless of the quantity of each item -- it is Not the same as units ordered.
Session Duration
Average Session Duration (Minutes)
Average length of a session in minutes. Only available for Google Analytics.
Average Session Duration (Seconds)
Average length of a session in seconds. Only available for Google Analytics.
Session Duration (Minutes)
Length of a session in minutes
Session Duration (Seconds)
Length of a session in seconds.
Traffic
Bounce Rate
The percentage of sessions where the user viewed only one page and did not trigger any interaction events. Only available for Google Analytics.
Bounces
Total sessions where the user viewed only one page and did Not trigger any interaction events. Only available for Google Analytics. In Universal Analytics, this is the number of bounces. In GA4, this is the number of unengaged sessions.
Pageviews
Total number of individual page loads recorded by Google Analytics or Amazon.
Pageviews Per Session
Average number of pages viewed in each session.
Sessions
Total visits to the store. This is representative of the Sessions metric for both Google Analytics and Amazon.