This view is used to build reports using the UA vs. GA4 Explore to compare Google Universal Analytics vs.
This view is used in the UA vs. GA4 Explore
The Channel Mapped in your BSD Channel Mapping Sheet
The Vendor Mapped in your BSD Channel Mapping Sheet
The type of data source for the traffic. Possible values are Google Analytics or Amazon.
Source / Medium
The utm_source and utm_medium values associated with the session.
The country code based on the user's IP address.
The type of device used to view your online store.
New vs. Returning
Indicates whether the session was the user's first or subsequent visit to your store. This is based on the Google Analytics cookie value.
Conversions & Revenue
Average Session Value
The average revenue per session. Calculated as Total Revenue / Total Sessions.
The percentage of sessions that resulted in a transaction.
The total ecommerce revenue logged in Google Analytics. This may differ from reporting in your ecommerce platform depending on the revenue amounts being sent to Google Analytics on your site. Amounts are Not converted; amounts are straight out of Google Analytics.
Total purchases made. This is representative of orders tracked by Google Analytics and will Not always align exactly with order counts reported by your ecommerce platform.
Average Session Duration (Minutes)
Average length of a session in minutes. Only available for Google Analytics.
Average Session Duration (Seconds)
Average length of a session in seconds. Only available for Google Analytics.
Total Session Duration (Minutes)
Total length of a session in minutes.
Total Session Duration (Seconds)
Total length of a session in seconds.
The percentage of sessions that were considered bounces.
Total sessions where the user viewed only one page and did Not trigger any interaction events. In Universal Analytics, this is the number of bounces. In GA4, this is the number of unengaged sessions.
Total number of individual page loads recorded by Google Analytics.
Pageviews per Session
Average number of pages viewed in each session.
Total visits recorded by Google Analytics. The definitions of sessions vary slightly between Universal Analytics and GA4, so it's typical to see some variance between the two.