Views
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      2. Daasity Platform | Business User Analytics
      3. Views

      View: UA vs GA4

      This view is used to build reports using the UA vs. GA4 Explore to compare Google Universal Analytics vs.

      This view is used in the UA vs. GA4 Explore

       

      Dimensions

      Screen Shot 2023-03-09 at 10.59.54 AM

      Channel Mapping

      Channel

      The Channel Mapped in your BSD Channel Mapping Sheet

      Vendor

      The Vendor Mapped in your BSD Channel Mapping Sheet

      Integration

      Data Source

      The type of data source for the traffic. Possible values are Google Analytics or Amazon.

      Data Source Version
      More specific detail on the data source of the traffic. Possible values are Universal Analytics, GA4, or Amazon Sales & Traffic.
      GA4 Property ID
      The Property ID associated with the GA4 integration that is the source of this data. This can be helpful if you're trying to cross-reference data in Daasity with data in the Google Analytics user interface. Available for GA4 integrations only.
      Linked Store Name
      The integration name in the Daasity App for the store that the GA integration is linked to
      UA View ID
      The View ID associated with the UA (Universal Analytics) integration that is the source of this data. This can be helpful if you're trying to cross-reference data in Daasity with data in the Google Analytics user interface.
       
      Traffic Attribution
      Campaign
      The utm_campaign value associated with the session.
      Default Channel Grouping
      The Default Channel Grouping value associated with the session, straight from Google Analytics without channel mapping applied.
      Medium
      The utm_medium value associated with the session.
      Source
      The utm_source value associated with the session.

      Source / Medium

      The utm_source and utm_medium values associated with the session.

       

      User

      Country

      The country code based on the user's IP address.

      Device Category

      The type of device used to view your online store.

      New vs. Returning

      Indicates whether the session was the user's first or subsequent visit to your store. This is based on the Google Analytics cookie value.

       

      Measures

      Screen Shot 2023-03-09 at 11.22.30 AM

      Conversions & Revenue

      Average Session Value

      The average revenue per session. Calculated as Total Revenue / Total Sessions.

      Conversion Rate

      The percentage of sessions that resulted in a transaction.

      Revenue

      The total ecommerce revenue logged in Google Analytics. This may differ from reporting in your ecommerce platform depending on the revenue amounts being sent to Google Analytics on your site. Amounts are Not converted; amounts are straight out of Google Analytics.

      Transactions

      Total purchases made. This is representative of orders tracked by Google Analytics and will Not always align exactly with order counts reported by your ecommerce platform.

      Session Duration

      Average Session Duration (Minutes)

      Average length of a session in minutes. Only available for Google Analytics.

      Average Session Duration (Seconds)

      Average length of a session in seconds. Only available for Google Analytics.

      Total Session Duration (Minutes)

      Total length of a session in minutes.

      Total Session Duration (Seconds)

      Total length of a session in seconds.

      Traffic

      Bounce Rate

      The percentage of sessions that were considered bounces.

      Bounces

      Total sessions where the user viewed only one page and did Not trigger any interaction events. In Universal Analytics, this is the number of bounces. In GA4, this is the number of unengaged sessions.

      Pageviews

      Total number of individual page loads recorded by Google Analytics.

      Pageviews per Session

      Average number of pages viewed in each session.

      Sessions

      Total visits recorded by Google Analytics. The definitions of sessions vary slightly between Universal Analytics and GA4, so it's typical to see some variance between the two.