This article will help you learn about the fields available in the Product Level Performance - Last Click view, the field types, descriptions and how the fields are calculated
Key Topics
Click on the links below to take you to the section where you can learn more about this View and where it is used and how it is created
View Definition
NOTE: This View is only available to merchants with the Pro version of Daasity who have enabled the optional transformation code
This view is linked to the [drp.notification_product_purchase_last_click] table which generated as part of the Daasity transformation process and has the following fields available/visible for use.
| Field Name | Field Type | Description | Source / Calculation |
| Order Date | Dimension Group | Date of Orders associated with the email/SMS send | order_date |
| Product Name | Dimension | SKU Purchased During 7-Day View Through Window | item_upc |
| SKU | Dimension | Product Purchased During 7-Day View Through Window | product_name |
| AOV | Measure | Average Order Value - Sales/Orders | SUM(product_amount ) / NULLIF(COUNT(DISTINCT order_id), 0) |
| Conversion Rate | Measure | Orders/Clicks | 1.00 *COUNT(DISTINCT order_id) / SUM(notification_campaign_detail.clicks) |
| Orders per Unique Send | Measure | Orders / Unique Sends | 1.00 *COUNT(DISTINCT order_id) / SUM(notification_campaign_detail.sends) |
| Sales ($) per Unique Send | Measure | Sales ($) / Unique Sends | 1.00 * SUM(product_amount) / SUM(notification_campaign_detail.sends) |
| Total Direct Orders | Measure | Total Number of Orders Placed after Email Sent | COUNT(DISTINCT order_id) |
| Total Direct Sales ($) | Measure | Total Product Revenue Coming Directly from Email | SUM(product_amount) |
| Total Direct Units | Measure | Total Number of Units Placed after Email Sent | SUM(units) |
Explores
This view is part of the following explores:
- Notifications Campaign Performance Details
Transformation Code
This view is a Daasity derived table generated by the following optional code:
- [7080_NTF_BAS_notification_campaign_purchase_last_click.sql]