--- title: "Brand Supplied Data: Attribution Settings" description: The Attribution Settings allow you to customize your Attribution Rankings and Define your Marketing and Ad Channels. --- [Back to home](https://support.daasity.com/migrated/knowledge) - [ Welcome to Daasity ](https://support.daasity.com/migrated/knowledge/welcome-to-daasity) - [ Integration Setup | Connect Your Data Sources ](https://support.daasity.com/migrated/knowledge/welcome-to-daasity#integration-setup-connect-your-data-sources) - [ Integration Setup | Amazon Seller Central ](https://support.daasity.com/migrated/knowledge/welcome-to-daasity#integration-setup-amazon-seller-central) - [ Navigating the Daasity App ](https://support.daasity.com/migrated/knowledge/welcome-to-daasity#navigating-the-daasity-app) - [ Daasity Platform | Business User Analytics ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics) - [ Brand Supplied Data (BSD) ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#brand-supplied-data-bsd) - [ Dashboards ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#dashboards) - [ Reports ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#reports) - [ Explores ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#explores) - [ Views ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#views) - [ Audiences ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#audiences) - [ Customizations ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#customizations) - [ ELT+ | Technical User Documentation ](https://support.daasity.com/migrated/knowledge/elt-technical-user-documentation) - [ Platform ](https://support.daasity.com/migrated/knowledge/elt-technical-user-documentation#platform) - [ Transformation ](https://support.daasity.com/migrated/knowledge/elt-technical-user-documentation#transformation) - [ Integrations ](https://support.daasity.com/migrated/knowledge/elt-technical-user-documentation#integrations) - [ User Manual and Support ](https://support.daasity.com/migrated/knowledge/user-manual-and-support) - [ Daasity Logic and Best Practices ](https://support.daasity.com/migrated/knowledge/user-manual-and-support#daasity-logic-and-best-practices) - [ Marketing Analytics ](https://support.daasity.com/migrated/knowledge/user-manual-and-support#marketing-analytics) - [ Customer Analytics ](https://support.daasity.com/migrated/knowledge/user-manual-and-support#customer-analytics) - [ Date Analytics ](https://support.daasity.com/migrated/knowledge/user-manual-and-support#date-analytics) - [ Inventory and Returns Analytics ](https://support.daasity.com/migrated/knowledge/user-manual-and-support#inventory-and-returns-analytics) - [ Submit a Support Request ](https://support.daasity.com/migrated/knowledge/user-manual-and-support#submit-a-support-request) - [ Release Updates ](https://support.daasity.com/migrated/knowledge/release-updates) - [ Release Updates ](https://support.daasity.com/migrated/knowledge/release-updates#release-updates) # Brand Supplied Data: Attribution Settings ## The Attribution Settings allow you to customize your Attribution Rankings and Define your Marketing and Ad Channels. The Attribution Settings allow you to[ Customize your Attribution Rankings](https://support.daasity.com/migrated/knowledge/brand-supplied-data-attribution-settings#customize) and [Define your Marketing and Ad Channels.](https://support.daasity.com/migrated/knowledge/brand-supplied-data-attribution-settings#define_channels)   Last Marketing Click & Last Ad Click These models look at all of the traffic data that led up to a purchase and will attribute credit to the last Marketing channel or Ad channel touchpoint prior to the purchase. The 'Custom' field in the** Order Attribution View **will use the Attribution Rankings set in the Attribution Settings.  ![Screen Shot 2023-01-31 at 7.48.17 PM](https://support.daasity.com/hs-fs/hubfs/Screen%20Shot%202023-01-31%20at%207.48.17%20PM.png?width=430&height=120&name=Screen%20Shot%202023-01-31%20at%207.48.17%20PM.png) **The Default Value is** 1. Self-Reported 2. Discount Code Mapping 3. Last Ad Click 4. Last Marketing Click 5. Last Click 6. First Click **To Customize Your Rankings** 1. Click on **Brand Supplied Data** in your Daasity App Menu Bar ![Menu Bar](https://support.daasity.com/hs-fs/hubfs/Menu%20Bar.png?width=340&height=226&name=Menu%20Bar.png) 2. Click on **Attribution Settings** in your Brand Supplied Data ![attribution settings](https://support.daasity.com/hs-fs/hubfs/attribution%20settings.png?width=688&height=297&name=attribution%20settings.png) 3. Drag the Attributions to fit your Custom Rankings ![source rankings](https://support.daasity.com/hs-fs/hubfs/source%20rankings.png?width=688&height=461&name=source%20rankings.png) ---   ### **Define Your Marketing and Ad Channels** #### Ad Click vs. Marketing Click **By Default** An **'Ad Click'** is considered to be any visit with a Channel-Mapped Channel Value of 'Display', 'Paid Search', or 'Paid Social.'  Ad Spend is a Variable Cost, i.e. Ad Platforms that are Scalable (*spend more get more)* - Facebook - Instagram - TikTok  A **'Marketing Click'** is considered to be any visit with a channel-mapped channel value of 'Display', 'Paid Search', 'Paid Social',** 'Email', or 'SMS'.** Marketing Spend is a Fixed Cost, i.e. Staff, Agency - Email - SMS - Organic Search  You can Customize your channel Settings using the Attribution Settings in your Brand Supplied Data.   Follow Steps 1 & 2 Above to Navigate to Attribution Settings - Scroll To "Marketing and Ad Channel Definitions Click on/off each Channel to set it to Marketing and/or Ad Channel. **NOTE:** **To View/Edit your Channels **- Click on "View Chanel Settings" - Navigate to your Configuration Tab in your Brand Supplied Data Sheet. **Click "Refresh Channels" After your Edits are complete. **The list of channels is updated nightly, you can trigger a refresh of the channel list by using the Refresh Channels button, and it will refresh the list at that moment** ** ![ad channel definitions](https://support.daasity.com/hs-fs/hubfs/ad%20channel%20definitions.png?width=688&height=592&name=ad%20channel%20definitions.png)