---
title: "Daasity Data Model: Marketing Data Mart (dm_mkt)"
description: This article provides a detailed description of the Marketing data mart within the Daasity Data Model. This article will help you understand the purpose of each table and links to the source code.
---

[Back to home](https://support.daasity.com/migrated/knowledge)

- [ Welcome to Daasity
  
  
  
  ](https://support.daasity.com/migrated/knowledge/welcome-to-daasity) 
    - [ Integration Setup | Connect Your Data Sources ](https://support.daasity.com/migrated/knowledge/welcome-to-daasity#integration-setup-connect-your-data-sources)
    - [ Integration Setup | Amazon Seller Central ](https://support.daasity.com/migrated/knowledge/welcome-to-daasity#integration-setup-amazon-seller-central)
    - [ Navigating the Daasity App ](https://support.daasity.com/migrated/knowledge/welcome-to-daasity#navigating-the-daasity-app)
- [ Daasity Platform | Business User Analytics
  
  
  
  ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics) 
    - [ Brand Supplied Data (BSD) ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#brand-supplied-data-bsd)
    - [ Dashboards ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#dashboards)
    - [ Reports ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#reports)
    - [ Explores ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#explores)
    - [ Views ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#views)
    - [ Audiences ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#audiences)
    - [ Customizations ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#customizations)
- [ ELT+ | Technical User Documentation
  
  
  
  ](https://support.daasity.com/migrated/knowledge/elt-technical-user-documentation) 
    - [ Platform ](https://support.daasity.com/migrated/knowledge/elt-technical-user-documentation#platform)
    - [ Transformation ](https://support.daasity.com/migrated/knowledge/elt-technical-user-documentation#transformation)
    - [ Integrations ](https://support.daasity.com/migrated/knowledge/elt-technical-user-documentation#integrations)
- [ User Manual and Support
  
  
  
  ](https://support.daasity.com/migrated/knowledge/user-manual-and-support) 
    - [ Daasity Logic and Best Practices ](https://support.daasity.com/migrated/knowledge/user-manual-and-support#daasity-logic-and-best-practices)
    - [ Marketing Analytics ](https://support.daasity.com/migrated/knowledge/user-manual-and-support#marketing-analytics)
    - [ Customer Analytics ](https://support.daasity.com/migrated/knowledge/user-manual-and-support#customer-analytics)
    - [ Date Analytics ](https://support.daasity.com/migrated/knowledge/user-manual-and-support#date-analytics)
    - [ Inventory and Returns Analytics ](https://support.daasity.com/migrated/knowledge/user-manual-and-support#inventory-and-returns-analytics)
    - [ Submit a Support Request ](https://support.daasity.com/migrated/knowledge/user-manual-and-support#submit-a-support-request)
- [ Release Updates
  
  
  
  ](https://support.daasity.com/migrated/knowledge/release-updates) 
    - [ Release Updates ](https://support.daasity.com/migrated/knowledge/release-updates#release-updates)

# Daasity Data Model: Marketing Data Mart (dm_mkt)

## This article provides a detailed description of the Marketing data mart within the Daasity Data Model. This article will help you understand the purpose of each table and links to the source code.

### Overview

The marketing data mart [dm_mkt] is designed to allow merchants to leverage our [Unified Marketing Schema (UMS)](https://support.daasity.com/knowledge/daasity-data-model-unified-marketing-schema-ums), [Unified Order Schema (UTS)](https://support.daasity.com/knowledge/daasity-data-model-unified-order-schema-uos) and [Channel Attribution data mart](https://support.daasity.com/knowledge/daasity-data-model-channel-attribution-dm_chn) to understand the marketing performance of different channels and Ad platforms using different attribution methodologies to make better decisions

### Tables & Source Code

There are two core tables in the [dm_mkt] schema:

- [dm_mkt.fct_assisted_orders] - this table is a summary table that contains a record for each day, channel, vendor (marketing platform) and store.  It is designed to aggregate all the non-last click touches that drove an order to help better understand marketing performance
- [dm_mkt.fct_vendor_level_performance] - this table is a summary table that contains a record for each day, channel, vendor (marketing platform) and store.  It is designed to combine attributed sales and marketing spend from each of the different attribution types to easily enable a comparison of marketing performance metrics (ROAS, CPO, CPA, etc.).  This table is optimized for reporting and is the source for the [Marketing Attribution View](https://support.daasity.com/knowledge/marketing-attribution-view)

Users with access to our [Customizable Business Logic feature](https://support.daasity.com/knowledge/customizable-business-logic-overview) can review our code in the following Github repository:

- [Marketing data mart transformation code](https://github.com/Daasity/platform-sql-shared/tree/master/scripts/datamart/14_marketing)