---
title: Glossary of Ecommerce Terms
description: This is a list of commonly used Ecommerce terms.
---

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# Glossary of Ecommerce Terms

## This is a list of commonly used Ecommerce terms.

For a comprehensive Glossary of Terms [Please visit this Blog on our Website](https://www.daasity.com/post/ecommerce-terms). 

 

| **Common Ecommerce Terms** | **Meaning** |
| --- | --- |
| AOV | Average Order Value |
| B2B | Business to Business |
| B2C | Business to Consumer |
| BOP/EOP | Beginning/End of Period |
| Bounce Rate | The percentage of visits to a website where visitors leave after viewing a single page |
| BSD | Brand Supplied Data |
| CAC | Customer Acquisition Cost |
| CBO | Campaign Budget Optimization |
| Churn Rate | Percentage of customers/subscribers lost during a period  |
| Contribution Margin | Selling Price - Product Costs - Variable Cost (Ie: Profit) |
| CPA | Cost per Acquisition, the cost to acquire a customer |
| CPC | Cost Per Click |
| CPM | Cost Per Million, common media metric |
| CPO | Cost per Order |
| CRM  | Customer Relationship Management |
| CRO | Conversion Rate Optimization |
| CTA | Call to Action |
| CTR  | Click Through Rate |
| CVR | Conversion Rate, the number of orders / the number of sessions |
| Device Type | The type of  device (mobile, tablet, desktop) used to visit a website, identified by Google Analytics |
| DoD | Day over Day |
| DTC | Direct to Consumer |
| Frequency (RFM) | # of purchases |
| GA | Google Analytics |
| Gross Margin | Net Sales - product cost |
| Gross Sales | All revenue collected from a customer, not included taxes |
| Keyword | Words or phrases used to trigger search results or describe a content |
| KPI | Key Performance Indicator |
| LTV | Lifetime Value |
| LY | Last Year |
| MoM | Month over Month |
| Monetary (RFM) | Average spend on a purchase |
| MRR | Monthly Recurring Revenue |
| MTD | Month to Date |
| NC | New Customers |
| Net Sales | Gross Sales - Refunds |
| NPS | Net Promoter Score - willingness of customers to recommend your company's products/services to others |
| Open Rate | Number of email subscribers who open the email you sent them |
| Pageviews | Number of pages visited in a session |
| PDP | Product Detail Page |
| PLA | Product Listing Ads |
| POS | Point of Sale |
| QTD | Quarter to Date |
| Recency (RFM) | Time since last purchase |
| RFM | Recency, Frequency, Monetary |
| ROAS | Return on Ad Spend |
| ROI | Return on Investment |
| RR | Retention Rate or Repurchase Rate |
| SEM | Search Engine Marketing |
| SEO | Search Engine Optimization |
| Session | Visit to Site/App |
| SKU | Stock-Keeping Unit |
| TOB | Time on Books |
| UGC | User Generated Content |
| UI | User Interface |
| UPO | Units per Order |
| UTM Medium | The type of content used: paid social, referral, display, etc |
| UTM Source | What channel the order came from: Google, Facebook, etc |
| UX | User Experience |
| WOS | Weeks of Supply |
| WoW | Week over Week |
| WTD | Week to Date |
| YoY | Year over Year |
| YTD | Year to Date |