---
title: "Integration: Ometria"
description: This article will help you learn about how Daasity replicates data from Ometria, limitations to the data we can extract and where the data is stored in the Ometria schema.
---

[Back to home](https://support.daasity.com/migrated/knowledge)

- [ Welcome to Daasity
  
  
  
  ](https://support.daasity.com/migrated/knowledge/welcome-to-daasity) 
    - [ Integration Setup | Connect Your Data Sources ](https://support.daasity.com/migrated/knowledge/welcome-to-daasity#integration-setup-connect-your-data-sources)
    - [ Integration Setup | Amazon Seller Central ](https://support.daasity.com/migrated/knowledge/welcome-to-daasity#integration-setup-amazon-seller-central)
    - [ Navigating the Daasity App ](https://support.daasity.com/migrated/knowledge/welcome-to-daasity#navigating-the-daasity-app)
- [ Daasity Platform | Business User Analytics
  
  
  
  ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics) 
    - [ Brand Supplied Data (BSD) ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#brand-supplied-data-bsd)
    - [ Dashboards ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#dashboards)
    - [ Reports ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#reports)
    - [ Explores ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#explores)
    - [ Views ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#views)
    - [ Audiences ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#audiences)
    - [ Customizations ](https://support.daasity.com/migrated/knowledge/daasity-platform-business-user-analytics#customizations)
- [ ELT+ | Technical User Documentation
  
  
  
  ](https://support.daasity.com/migrated/knowledge/elt-technical-user-documentation) 
    - [ Platform ](https://support.daasity.com/migrated/knowledge/elt-technical-user-documentation#platform)
    - [ Transformation ](https://support.daasity.com/migrated/knowledge/elt-technical-user-documentation#transformation)
    - [ Integrations ](https://support.daasity.com/migrated/knowledge/elt-technical-user-documentation#integrations)
- [ User Manual and Support
  
  
  
  ](https://support.daasity.com/migrated/knowledge/user-manual-and-support) 
    - [ Daasity Logic and Best Practices ](https://support.daasity.com/migrated/knowledge/user-manual-and-support#daasity-logic-and-best-practices)
    - [ Marketing Analytics ](https://support.daasity.com/migrated/knowledge/user-manual-and-support#marketing-analytics)
    - [ Customer Analytics ](https://support.daasity.com/migrated/knowledge/user-manual-and-support#customer-analytics)
    - [ Date Analytics ](https://support.daasity.com/migrated/knowledge/user-manual-and-support#date-analytics)
    - [ Inventory and Returns Analytics ](https://support.daasity.com/migrated/knowledge/user-manual-and-support#inventory-and-returns-analytics)
    - [ Submit a Support Request ](https://support.daasity.com/migrated/knowledge/user-manual-and-support#submit-a-support-request)
- [ Release Updates
  
  
  
  ](https://support.daasity.com/migrated/knowledge/release-updates) 
    - [ Release Updates ](https://support.daasity.com/migrated/knowledge/release-updates#release-updates)

# Integration: Ometria

## This article will help you learn about how Daasity replicates data from Ometria, limitations to the data we can extract and where the data is stored in the Ometria schema.

### Key Topics

Click on the links below to take you to the section where you can learn more about this Integration

- [Integration Overview](https://support.daasity.com/migrated/knowledge/integration-ometria#integration-overview)
- [Integration Availability](https://support.daasity.com/migrated/knowledge/integration-ometria#integration-availability)
- [API Endpoints](https://support.daasity.com/migrated/knowledge/integration-ometria#api-endpoints)
- [AWS S3 Feed](https://support.daasity.com/migrated/knowledge/integration-ometria#s3-feed)
- [Entity Relationship Diagram](https://support.daasity.com/migrated/knowledge/integration-ometria#erd)
- [Ometria Schema](https://support.daasity.com/migrated/knowledge/integration-ometria#ometria-schema)
- [Related Resources](https://support.daasity.com/migrated/knowledge/integration-ometria#related-resources)

### Integration Overview

Ometria is a customer data and marketing platform that helps retailers drive CRM growth through their "Ometria Retail Sucess Model", which has proven to accelerate revenue.

There are two ways that Daasity pulls data from Ometria:

- Ometria API Endpoints
- Self-Serve Data Export: data is sent to an AWS S3 bucket (you can enter your S3 details or contact support to use the Daasity S3 server)

This document provides context on what kind of data is being gathered through this extractor, which endpoints that data is coming from, and how the extracted tables relate to each other.

### Integration Availability

This integration is available for:

- Pro V2

**NOTE: **You are considered V2 if...

- Your account says Pro V2 in the Daasity App

Not sure? Reach out to [Support@Daasity.com](mailto:Support@Daasity.com)

### API Endpoints

The Daasity Ometria extractor is built based on this [Ometria API documentation](https://docs.ometria.com/docs).  The following endpoints are used by Daasity to replicate data from Ometria:

- [Profiles](https://docs.ometria.com/reference/get_profiles-1)
- [Lists](https://docs.ometria.com/reference/get_lists)
- [Unsubscribes](https://docs.ometria.com/reference/get_unsubscribes)

### AWS S3 Feed

The Daasity Ometria extractor is also built based on this [Ometria Self-Serve Data Export documentation](https://support.ometria.com/hc/en-gb/articles/4406616340241-Self-serve-data-export). The following is used by Daasity to replicate data from Ometria:

- [Email Events](https://support.ometria.com/hc/en-gb/articles/4408501279121)

### Entity Relationship Diagram (ERD)

The embedded diagram houses the ERD for the Daasity Ometria integration illustrating the different tables and keys to join across tables. Hover over the embedded diagram to reveal controls to zoom and scroll.

### Ometria Schema

The Daasity Ometria extractor creates these tables using the endpoints and replication methods listed. The data is mapped from source API endpoint to the table based on the mapping logic outlined in each table.

- [Profiles](https://support.daasity.com/migrated/knowledge/integration-ometria#schema-profiles)
- [Member Lists](https://support.daasity.com/migrated/knowledge/integration-ometria#schema-member-lists)
- [Lists](https://support.daasity.com/migrated/knowledge/integration-ometria#schema-lists)
- [Email Events](https://support.daasity.com/migrated/knowledge/integration-ometria#schema-email-events)
- [Unsubscribes](https://support.daasity.com/migrated/knowledge/integration-ometria#schema-unsubscribes)

#### Profiles

- Endpoint: [Profiles](https://docs.ometria.com/reference/get_profiles-1)
- Update Method: UPSERT
- Table Name: ometria.profiles

| **JSON Element** | **Database Column** |
| --- | --- |
| id | profile_id |
| email | email |
| phone_number, limit: 32 | phone_number |
| customer_id, limit: 64 | customer_id |
| name, limit: 128 | customer_name |
| lastname, limit: 128 | last_name |
| firstname, limit: 128 | first_name |
| gender, default: nil | gender |
| country, limit: 32 | country |
| marketing_optin, default: nil | marketing_optin |
| timezone | timezone |
| date_of_birth, limit: 64 | date_of_birth |
| seen, default: nil | seen |
| lifecycle_status | lifecycle_status |
| is_email_valid, default: nil | is_email_valid |
| properties::zip, limit: 16 | zipcode |
| properties::city, limit: 64 | city |
| properties::address1 | address1 |
| properties::address2 | address2 |
| properties::province, limit: 64 | state |
| properties::shopify_tags | shopify_tags |
| dates::account_created | account_created_date |
| update_since | updated_at |
| dates::marketing_optin | marketing_optin_date |
| dates::marketing_optout | marketing_optout_date |
| Daasity: account_id | _account_id |
| Daasity: source_id | __source_id |
| Daasity: MD5(source_id + id) | __sync_key |
| Daasity: timestamp when loaded into DB | __synced_at |

#### Member Lists

- Endpoint: [Lists](https://docs.ometria.com/reference/get_lists)
- Update Method: UPSERT
- Table Name: ometria.member_lists

| **JSON Element** | **Database Column** |
| --- | --- |
| MD5(source_id + id + profile_id + timestamp) | member_list_id |
| id, limit: 64 | list_id |
| profile_id, limit: 64 | profile_id |
| email | email |
| timestamp | event_at |
| event | event |
| Daasity: account_id | _account_id |
| Daasity: source_id | __source_id |
| Daasity: MD5(source_id + id + profile_id + timestamp) | __sync_key |
| Daasity: timestamp when loaded into DB | __synced_at |

#### Lists

- Endpoint: [Lists](https://docs.ometria.com/reference/get_lists)
- Update Method: UPSERT
- Table Name: ometria.lists

| **JSON Element** | **Database Column** |
| --- | --- |
| id | list_id |
| title | list_title |
| description | list_description |
| status, limit: 32 | list_status |
| type, limit: 32 | list_type |
| timestamp_created | created_at |
| timestamp_stats_updated | updated_at |
| Daasity: account_id | _account_id |
| Daasity: source_id | __source_id |
| Daasity: MD5(source_id + id) | __sync_key |
| Daasity: timestamp when loaded into DB | __synced_at |

#### Email Events

- Endpoint: [Email Events](https://support.ometria.com/hc/en-gb/articles/4408501279121)
- Update Method: UPSERT
- Table Name: ometria.email_events

| **JSON Element** | **Database Column** |
| --- | --- |
| MD5(source_id + to_address + event_type + dt_occurred) | email_event_id |
| event_id | event_id |
| uuid | send_id |
| to_address | email |
| event_type | event_type |
| dt_occurred | event_at |
| bounce_class | bounce_class |
| reason | bounce_reason |
| device_type | device_type |
| geo_country | geo_country |
| geo_region | geo_region |
| geo_timezone | geo_timezone |
| target_url | target_url |
| campaign_title | campaign_title |
| campaign_type | campaign_type |
| Daasity: account_id | _account_id |
| Daasity: source_id | __source_id |
| Daasity: MD5(source_id + to_address + event_type + dt_occurred) | __sync_key |
| Daasity: timestamp when loaded into DB | __synced_at |

#### Unsubscribes

- Endpoint: [Unsubscribes](https://docs.ometria.com/reference/get_unsubscribes)
- Update Method: UPSERT
- Table Name: ometria.unsubscribes

| **JSON Element** | **Database Column** |
| --- | --- |
| MD5(source_id + profile_id + timestamp) | unsubscribe_id |
| profile_id | profile_id |
| email_address | email |
| timestamp | event_at |
| send_id | send_id |
| mass_campaign_id | mass_campaign_id |
| trigger_campaign_id | trigger_campaign_id |
| reason | unsubscribe_reason |
| reason_text | unsubscribe_reason_text |
| Daasity: account_id | _account_id |
| Daasity: source_id | __source_id |
| Daasity: MD5(source_id + profile_id + timestamp) | __sync_key |
| Daasity: timestamp when loaded into DB | __synced_at |

### Related Resources