---
title: New vs. Returning Customer Counts
description: Daasity and Shopify have different definitions of a New Customer. Daasity uses a concept of Valid Orders in all Explores and Dashboards. The following Order Status are considered Invalid and automatic
---

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# New vs. Returning Customer Counts

Daasity and Shopify have different definitions of a New Customer.

Daasity uses a concept of **Valid Orders** in all Explores and Dashboards.

The following Order Status are considered** Invalid** and automatically have all units and amounts set to zero:

- Cancelled Order
- Fraud Order
- Voided Order
- Full Gift Card Purchase

Shopify will consider a customer that placed any type of first order as a New Customer. It does not take valid orders into account. Whether the order is valid or invalid, they are considered a new customer. Daasity only considers someone a new customer when they have placed the first **valid order. **

**EXAMPLE: **A customer makes a purchase but emails the next day to cancel. Your team cancels the order and a refund is given. Shopify will count this as a 'First Order,' Daasity will not. 

We recommend using our 'First Order Flag' to accurately identify your new customers. In the example, we're using the '[Order and Order Line Revenue](https://6652466.hs-sites.com/knowledge/explore-order-order-line-revenue)' Explore. We're looking at First Time vs Repeat Orders, over the last 7 complete days.

Yes = First Valid Order (New)

No= Customer has ordered before

![New vs. Returning Customer Counts 1](https://support.daasity.com/hs-fs/hubfs/Knowledge%20Base/Exploring%20Your%20Data/Common%20Data%20Questions/New%20vs.%20Returning%20Customer%20Counts%201.png?width=688&name=New%20vs.%20Returning%20Customer%20Counts%201.png)