---
title: "Audiences: Klaviyo Targets Endpoint"
description: This article outlines the technical details of how Daasity pushes data into Klaviyo using the Track and Identify API endpoint using our Audiences product to enable sophisticated segmentation to be pushed into Klaviyo
---

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# Audiences: Klaviyo Targets Endpoint

## This article outlines the technical details of how Daasity pushes data into Klaviyo using the Track and Identify API endpoint using our Audiences product to enable sophisticated segmentation to be pushed into Klaviyo

### Goals

After reading this article you should be able to understand how the Daasity platform using the Klaviyo APIs is able to update contact information and create events for profiles in Klaviyo

### Key Topics

- [Target Overview](https://support.daasity.com/migrated/knowledge/target-klaviyo#target-overview)
- [Identify API](https://support.daasity.com/migrated/knowledge/target-klaviyo#identify_api)
- [Track API](https://support.daasity.com/migrated/knowledge/target-klaviyo#track_api)<https://support.daasity.com/migrated/knowledge/target-klaviyo#related_resources>

### Target Overview

The Daasity Audiences product uses the [Klaviyo Track-Identify](https://apidocs.klaviyo.com/reference/track-identify) endpoint to update a profile (Identify) or add an event to a profile (Track).  Daasity separates the entire list of generated profiles to be updated into individual records and makes an API call to Klaviyo for that specific profile to be updated

### Identify API

Daasity creates a new profile or updates an existing profile in Klaviyo based on the data provided by the Klaviyo Profile target

- Endpoint: [https://apidocs.klaviyo.com/reference/track-identify#identify](https://apidocs.klaviyo.com/reference/track-identify#identify)
- Frequency: Daily (available to run On-Demand via the UI)

| ** Daasity UI Section** | **Daasity Property** | **Klaviyo Property** |
| --- | --- | --- |
| Data Mapping | $email | $email |
| Data Mapping | Source | Property Name from Data Mapping Destination |

**Special Note:**

- Must specify either $email or $phone_number (for SMS only contacts) to match or create a new profile
- Can update Klaviyo standard properties (not recommended) or create / update additional properties

### Track API

Daasity pushes a new event into each profile at Klaviyo based on the data provided by the Klaviyo Events target

- Endpoint: [https://apidocs.klaviyo.com/reference/track-identify#track-get](https://apidocs.klaviyo.com/reference/track-identify#track-get)
- Frequency: Daily (available to run On-Demand via the UI)

| **Daasity UI Section** | **Daasity Property** | **Klaviyo Property** |
| --- | --- | --- |
| General | Event Name | $event_id |
| Data Mapping | $email | $email |
| Data Mapping | $phone_number | $phone_number |
| Data Mapping | Source | $value |

Special Note:

- Must specify either $email or $phone_number to match or create a new profile that the event is related to
- Must specify an $event_id to provide the name for the event
- Must specify a $value to indicate the value for the event