---
title: "View: base_traffic"
description: All content © Daasity 2021. Do not copy, share or distribute. 
---

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# View: base_traffic

### Fields

| **Filters, Dimensions and Measures** | **Category** | **Description** |
| --- | --- | --- |
| Traffic: Device Type | dimension | Desktop, tablet or mobile from Google Analytics |
| Traffic: GA Country Code | dimension | ISO Country Code (Country) from Google Analytics of the origin of the visit |
| Traffic: GA Last Click Channel | dimension | Last Click Channel (Channel) directly from Google Analytics |
| Traffic: ID | dimension | ID in Google Analytics |
| Traffic: Media Type | dimension | Media Type as entered in Channel Mapping BSD |
| Traffic: Modified Last Click Channel | dimension | Modified Last Click Google Analytics Channel Based on Your Custom Logic from the Channel Mapping BSD |
| Traffic: Sub-Channel | dimension | Sub-Channel as entered in Channel Mapping BSD |
| Traffic: UTM Campaign | dimension | Campaign from Google Analytics |
| Traffic: UTM Medium | dimension | Medium from Google Analytics |
| Traffic: UTM Source | dimension | Source from Google Analytics |
| Traffic: User Type | dimension | User Type (New or Returning) from Google Analytics |
| Traffic: Vendor | dimension | Vendor as entered in Channel Mapping BSD |
| Traffic: View ID | dimension | View id in Google Analytics that is used to extract the data |
| Traffic: Visit Date | dimension | Date of Visit from Google Analytics |
| Traffic: Visit Day of Week | dimension | Date of Visit from Google Analytics |
| Traffic: Visit Day of Week Index | dimension | Date of Visit from Google Analytics |
| Traffic: Visit Month | dimension | Date of Visit from Google Analytics |
| Traffic: Visit Month Name | dimension | Date of Visit from Google Analytics |
| Traffic: Visit Month Num | dimension | Date of Visit from Google Analytics |
| Traffic: Visit Quarter | dimension | Date of Visit from Google Analytics |
| Traffic: Visit Week | dimension | Date of Visit from Google Analytics |
| Traffic: Visit Year | dimension | Date of Visit from Google Analytics |
| Traffic: Avg Pageviews | measure | Total Pageviews / Total Sessions |
| Traffic: Avg Time on Site (Seconds) | measure | Total Session Time/Total Visits |
| Traffic: Bounce Rate (%) | measure | Total Bounces / Total Sessions |
| Traffic: GA Conversion Rate (%) | measure | Total GA Orders / Total Sessions |
| Traffic: Mobile Sessions (%) | measure | Mobile Sessions / Total Sessions |
| Traffic: New User Sessions (%) | measure | New User Sessions / Total Sessions |
| Traffic: Total Bounces | measure | Total Bounces (ga:bounces) |
| Traffic: Total GA Orders | measure | Total GA Orders as captured by pixel (will not match eCommerce actuals) |
| Traffic: Total Mobile Sessions | measure | Sessions from Mobile or Tablet Devices |
| Traffic: Total New User Sessions | measure | Sessions from New Users |
| Traffic: Total Pageviews | measure | Total Pageviews (ga:pageviews) |
| Traffic: Total Sessions | measure | Total Sessions (ga:session) |
| Traffic: Total Time on Page | measure | Total Time on Page (ga:timeOnPage) |
| Traffic: Total Time on Site | measure | Total Time on Site (ga:sessionDuration) |

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