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The Marketing Attribution View is found in the Marketing Attribution Explore
Filter-Only Fields
Dynamic Attribution Method
Set this Filter and Choose which Attribution Method you want to use for your Report (Look).
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Assisted
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First Click
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Lask Ad Click
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Last Click
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Last Click + Assisted
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Last Marketing Click
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Survey-Based
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Vendor-Reported
Dimensions
Channel Mapping
Channel
Includes all unique values for Channel from your Channel Mapping BSD, Discount Code Mapping BSD, and Daasity's Survey-Based Response Channel groupings.
Vendor
Includes all unique values for Vendor from your Channel Mapping BSD, Discount Code Mapping BSD, and Daasity's Survey-Based Response vendor groupings.
Store Integration
Store Name
The Name of the Store Integration in the Daasity app. (Shopify(s), Retail, Amazon(s)
Store Type
The Type of Store Integration. Values can be Ecommerce, Amazon, Retail, or Wholesale.
Measures
Assisted
Assisted CPA (Cost per Acquisition)
Average marketing cost to acquire a new customer through this channel/vendor when using Assisted attribution. Calculated as Spend / Assisted New Customer Orders.
Assisted CPO (Cost per Order)
Average marketing cost per order for this channel/vendor when using Assisted attribution. Calculated as Spend / Assisted Orders.
Assisted Gross Margin
Total gross margin from Orders where this channel/vendor had a non-last-click touchpoint in the customer's path to purchase, according to Google Analytics. Calculated here as Net Sales minus SKU Cost.
Assisted Gross Sales
Total gross sales from orders where this channel/vendor had a non-last-click touchpoint in the customer's path to purchase, according to Google Analytics. Calculated here as Last Click Gross Sales plus Assisted Gross Sales.
Assisted Net Sales
Total net sales from orders where this channel/vendor had a non-last-click touchpoint in the customer's path to purchase, according to Google Analytics. Calculated here as Gross Sales minus Discounts and Refunds.
Assisted New Customer Orders
Count of Valid Orders (NO $0 Orders) from First-Time Customers where this had a non-last-click touchpoint in the customer's path to purchase, according to Google Analytics.
Assisted Orders
Count of Valid Orders (NO $0 Orders) where this channel/vendor had a non-last-click touchpoint in the customer's path to purchase, according to Google Analytics.
Assisted ROAS (Return on Ad Spend)
The return on ad spend for this channel/vendor when using Assisted attribution. This is the ratio of revenue to spend. Calculated as Assisted Net Sales / Spend.
Assisted SKU Cost
Total cost of products included in orders where this channel/vendor had a non-last-click touchpoint in the customer's path to purchase, according to Google Analytics. Product costs come from Shopify or your SKU Cost BSD.
Dynamic
Dynamic CPA (Cost per Acquisition)
Average marketing cost to acquire a new customer through this channel/vendor based on the attribution method specified with the Dynamic Attribution Method filter. If you haven't specified which method to use via the filter, it Defaults to Last Click. Calculated as Spend / New Customer Orders.
Dynamic CPO (Cost per Order)
Average marketing cost to acquire a new customer through this channel/vendor based on the attribution method specified with the Dynamic Attribution Method filter. If you haven't specified which method to use via the filter, it Defaults to Last Click. Calculated as Spend / New Customer Orders.
Dynamic Gross Margin
Total gross margin from orders for this channel/vendor based on the attribution method specified with the Dynamic Attribution Method filter.If you haven't specified which method to use via the filter, it Defaults to Last Click. Calculated here as Net Sales minus SKU Cost.
Dynamic Gross Sales
Total gross sales from orders for this channel/vendor based on the attribution method specified with the Dynamic Attribution Method filter.If you haven't specified which method to use via the filter, it Defaults to Last Click. Calculated here as Product Price * Quantity. It does not account for discounts.
Dynamic Net Sales
Total net sales from orders for this channel/vendor based on the attribution method specified with the Dynamic Attribution Method filter. If you haven't specified which method to use via the filter, it Defaults to Last Click. Calculated here as Gross Sales minus Discounts and Refunds.
Dynamic New Customer Orders
Count of Valid Orders (NO $0 Orders) from first-time customers for this channel/vendor based on the attribution method specified with the Dynamic Attribution Method filter. If you haven't specified which method to use via the filter, it Defaults to Last Click.
Dynamic Orders
Count of Valid Orders (NO $0 Orders) for this channel/vendor based on the attribution method specified with the Dynamic Attribution Method filter. If you haven't specified which method to use via the filter, it Defaults to Last Click.
Dynamic ROAS (Return on Ad Spend)
The return on ad spend for this channel/vendor based on the attribution method specified with the Dynamic Attribution Method filter. If you haven't specified which method to use via the filter, it Defaults to Last Click. This is the ratio of revenue to spend. Calculated as First Click Net Sales / Spend.
Dynamic SKU Cost
Total cost of products included in orders for this channel/vendor based on the attribution method specified with the Dynamic Attribution Method filter. If you haven't specified which method to use via the filter, it Defaults to Last Click. Product costs come from Shopify or your SKU Cost BSD.
First Click
First Click CPA (Cost per Acquisition)
Average marketing cost to acquire a new customer through this channel/vendor when using First Click attribution. Calculated as Spend / First Click New Customer Orders.
First Click CPO (Cost per Order)
Average marketing cost per order for this channel/vendor when using First Click attribution. Calculated as Spend / First Click Orders.
First Click Gross Margin
Total gross margin from orders where this channel/vendor was the customer's first click in the path to purchase, according to Google Analytics. Calculated here as Net Sales minus SKU Cost.
First Click Gross Sales
Total gross sales from orders where this channel/vendor was the customer's first click in the path to purchase, according to Google Analytics. Calculated here as Product Price * Quantity. It does NOT account for Discounts.
First Click Net Sales
Total net sales from orders where this channel/vendor was the customer's first click in the path to purchase, according to Google Analytics. Calculated here as Gross Sales minus Discounts and Refunds.
First Click New Customer Orders
Count of Valid Orders (NO $0 Orders) from first-time customers where this channel/vendor was the customer's first click in the path to purchase, according to Google Analytics.
First Click Orders
Count of Valid Orders (NO $0 Orders) where this channel/vendor was the customer's first click in the path to purchase, according to Google Analytics.
First Click ROAS (Return on Ad Spend)
The return on ad spend for this channel/vendor when using First Click attribution. This is the ratio of revenue to spend. Calculated as First Click Net Sales / Spend.
First Click SKU Cost
Total cost of products included in orders where this channel/vendor was the customer's first click in the path to purchase, according to Google Analytics. Product costs come from Shopify or your SKU Cost BSD.
Last Ad Click
Last Ad Click CPA (Cost per Acquisition)
Average marketing cost to acquire a new customer through this channel/vendor when using Last Ad Click attribution. Calculated as Spend / Last Ad Click New Customer Orders.
Last Ad Click CPO (Cost per Order)
Average marketing cost per order for this channel/vendor when using Last Ad Click attribution. Calculated as Spend / Last Ad Click Orders.
Last Ad Click Gross Margin
Total gross margin from orders where this channel/vendor was the customer's Last Ad click in the path to purchase, according to Google Analytics. Calculated here as Net Sales minus SKU Cost.
Last Ad Click Gross Sales
Total gross sales from orders where this channel/vendor was the customer's Last Ad Click in the path to purchase, according to Google Analytics. Calculated here as Product Price * Quantity. It does NOT account for Discounts.
Last Ad Click Net Sales
Total net sales from orders where this channel/vendor was the customer's Last Ad click in the path to purchase, according to Google Analytics. Calculated here as Gross Sales minus Discounts and Refunds.
Last Ad Click New Customer Orders
Count of Valid Orders (NO $0 Orders) from first-time customers where this channel/vendor was the customer's Last Ad click in the path to purchase, according to Google Analytics.
Last Ad Click Orders
Count of Valid Orders (NO $0 Orders) where this channel/vendor was the customer's Last Ad click in the path to purchase, according to Google Analytics.
Last Ad Click ROAS (Return on Ad Spend)
The return on ad spend for this channel/vendor when using Last Ad Click attribution. This is the ratio of revenue to spend. Calculated as Last Ad Click Net Sales / Spend.
Last Ad Click SKU Cost
Total cost of products included in orders where this channel/vendor was the customer's Last Ad click in the path to purchase, according to Google Analytics. Product costs come from Shopify or your SKU Cost BSD.
Last Click
Last Click CPA (Cost per Acquisition)
Average marketing cost to acquire a new customer through this channel/vendor when using Last Click attribution. Calculated as Spend / Last Click New Customer Orders.
Last Click CPO (Cost per Order)
Average marketing cost per order for this channel/vendor when using Last Click attribution. Calculated as Spend / Last Click Orders.
Last Click Gross Margin
Total gross margin from orders where this channel/vendor was the customer's Last click in the path to purchase, according to Google Analytics. Calculated here as Net Sales minus SKU Cost.
Last Click Gross Sales
Total gross sales from orders where this channel/vendor was the customer's Last click in the path to purchase, according to Google Analytics. Calculated here as Product Price * Quantity. It does NOT account for Discounts.
Last Click Net Sales
Total net sales from orders where this channel/vendor was the customer's Last click in the path to purchase, according to Google Analytics. Calculated here as Gross Sales minus Discounts and Refunds.
Last Click New Customer Orders
Count of Valid Orders (NO $0 Orders) from first-time customers where this channel/vendor was the customer's Last click in the path to purchase, according to Google Analytics.
Last Click Orders
Count of Valid Orders (NO $0 Orders) where this channel/vendor was the customer's Last click in the path to purchase, according to Google Analytics.
Last Click ROAS (Return on Ad Spend)
The return on ad spend for this channel/vendor when using Last Click attribution. This is the ratio of revenue to spend. Calculated as Last Click Net Sales / Spend.
Last Click SKU Cost
Total cost of products included in orders where this channel/vendor was the customer's Last click in the path to purchase, according to Google Analytics. Product costs come from Shopify or your SKU Cost BSD.
Last Click + Assisted
Last Click + Assisted CPA (Cost per Acquisition)
Average marketing cost to acquire a new customer through this channel/vendor when using Last Click + Assisted attribution. Calculated as Spend / Last Click + Assisted New Customer Orders.
Last Click + Assisted CPO (Cost per Order)
Average marketing cost per order for this channel/vendor when using Last Click + Assisted attribution. Calculated as Spend / First Click Orders.
Last Click + Assisted Gross Margin
Total gross margin from orders where this channel/vendor was the customer's Last Click + Assisted in the path to purchase, according to Google Analytics. Calculated here as Net Sales minus SKU Cost.
Last Click + Assisted Gross Sales
Total gross sales from orders where this channel/vendor was the customer's Last Click + Assisted in the path to purchase, according to Google Analytics. Calculated here as Product Price * Quantity. It does NOT account for Discounts.
Last Click + Assisted Net Sales
Total net sales from orders where this channel/vendor was the customer's Last Click + Assisted in the path to purchase, according to Google Analytics. Calculated here as Gross Sales minus Discounts and Refunds.
Last Click + Assisted New Customer Orders
Count of Valid Orders (NO $0 Orders) from first-time customers where this channel/vendor was the customer's Last Click + Assisted in the path to purchase, according to Google Analytics.
Last Click + Assisted Orders
Count of Valid Orders (NO $0 Orders) where this channel/vendor was the customer's Last Click + Assisted in the path to purchase, according to Google Analytics.
Last Click + Assisted ROAS (Return on Ad Spend)
The return on ad spend for this channel/vendor when using Last Click + Assisted attribution. This is the ratio of revenue to spend. Calculated as Last Click + Assisted Net Sales / Spend.
Last Click + Assisted SKU Cost
Total cost of products included in orders where this channel/vendor was the customer's Last Click + Assisted in the path to purchase, according to Google Analytics. Product costs come from Shopify or your SKU Cost BSD.
Last Marketing Click
Last Marketing Click CPA (Cost per Acquisition)
Average marketing cost to acquire a new customer through this channel/vendor when using Last Marketing Click attribution. Calculated as Spend / Last Marketing Click New Customer Orders.
Last Marketing Click CPO (Cost per Order)
Average marketing cost per order for this channel/vendor when using Last Marketing Click attribution. Calculated as Spend / Last Marketing Click Orders.
Last Marketing Click Gross Margin
Total gross margin from orders where this channel/vendor was the customer's Last Marketing Click in the path to purchase, according to Google Analytics. Calculated here as Net Sales minus SKU Cost.
Last Marketing Click Gross Sales
Total gross sales from orders where this channel/vendor was the customer's Last Marketing Click in the path to purchase, according to Google Analytics. Calculated here as Product Price * Quantity. It does NOT account for Discounts.
Last Marketing Click Net Sales
Total net sales from orders where this channel/vendor was the customer's Last Marketing Click in the path to purchase, according to Google Analytics. Calculated here as Gross Sales minus Discounts and Refunds.
Last Marketing Click New Customer Orders
Count of Valid Orders (NO $0 Orders) from first-time customers where this channel/vendor was the customer's Last Marketing Click in the path to purchase, according to Google Analytics.
Last Marketing Click Orders
Count of Valid Orders (NO $0 Orders) where this channel/vendor was the customer's Last Marketing Click in the path to purchase, according to Google Analytics.
Last Marketing Click ROAS (Return on Ad Spend)
The return on ad spend for this channel/vendor when using Last Marketing Click attribution. This is the ratio of revenue to spend. Calculated as Last Marketing Click Net Sales / Spend.
Last Marketing Click SKU Cost
Total cost of products included in orders where this channel/vendor was the customer's Last Marketing click in the path to purchase, according to Google Analytics. Product costs come from Shopify or your SKU Cost BSD.
Survey-Based
Survey-Based CPA (Cost per Acquisition)
Average marketing cost to acquire a new customer through this channel/vendor when using Survey-Based attribution. Calculated as Spend / Survey-Based New Customer Orders.
Survey-Based CPO (Cost per Order)
Average marketing cost per order for this channel/vendor when usingSurvey-Based attribution. Calculated as Spend / Survey-Based Orders.
Survey-Based Gross Margin
Total gross margin from orders where this channel/vendor was the customer's Survey-Based in the path to purchase, according to Google Analytics. Calculated here as Net Sales minus SKU Cost.
Survey-Based Gross Sales
Total gross sales from orders where this channel/vendor was the customer's Survey-Based in the path to purchase, according to Google Analytics. Calculated here as Product Price * Quantity. It does NOT account for Discounts.
Survey-Based Net Sales
Total net sales from orders where this channel/vendor was the customer's Survey-Based in the path to purchase, according to Google Analytics. Calculated here as Gross Sales minus Discounts and Refunds.
Survey-Based New Customer Orders
Count of Valid Orders (NO $0 Orders) from first-time customers where this channel/vendor was the customer's Survey-Based in the path to purchase, according to Google Analytics.
Survey-Based Orders
Count of Valid Orders (NO $0 Orders) where this channel/vendor was the customer's Survey-Based in the path to purchase, according to Google Analytics.
Survey-Based ROAS (Return on Ad Spend)
The return on ad spend for this channel/vendor when using Survey-Based attribution. This is the ratio of revenue to spend. Calculated as Survey-Based Net Sales / Spend.
Survey-Based SKU Cost
Total cost of products included in orders where this channel/vendor was the customer's Survey-Based in the path to purchase, according to Google Analytics. Product costs come from Shopify or your SKU Cost BSD.
Vendor-Reported
Clicks
Total number of times users clicked on your ads.
CPC (Cost per Click)
Average cost per ad click. Calculated as Spend / Clicks.
CPM (Cost per 1,000 Impressions)
Average cost per 1,000 ad impressions. Calculated as Total Spend / (Total Impressions / 1,000).
CTR (Clickthrough Rate)
The percentage of ad impressions that result in a click. Calculated as Clicks / Impressions.
Impressions
Total number of times users viewed your ads.
Spend
Total amount spent on the ad platform. This amount is converted from your ad account currency into your Daasity account currency.
Vendor-Reported CPO
Average cost per order, as reported by the ad platform. Calculated as Spend / Vendor-Reported Orders.
Vendor-Reported Orders
Total number of orders, as reported by the ad platform. There may be a discrepancy between Daasity and the marketing platform if you are not using the same attribution window. Total Vendor-Reported Orders will sometimes exceed the number of orders reported by your ecommerce platform. This is because multiple vendors may claim credit for the same order, so they may be double-counted.
Vendor-Reported Revenue
Total revenue, as reported by the ad platform. This amount is converted from your ad account currency into your Daasity account currency. There may be a discrepancy between Daasity and the marketing platform if you are not using the same attribution window. Total Vendor-Reported Revenue will sometimes exceed the revenue amounts reported by your ecommerce platform. This is because multiple vendors may claim credit for the same order, so the revenue may be double-counted. Additionally, there may be a discrepancy in whether you're tracking net sales or gross sales via your vendor conversion pixel.
Vendor-Reported ROAS (Return-On-Ad-Spend)
The return on ad spend, according to the ad vendor. This is the ratio of revenue to spend. Calculated as Vendor-Reported Revenue / Spend.