Marketing Explores

These explores provide information about advertising, spend, performance and multi-channel touchpoints.

Label	Description
Marketing Attribution	NEW Marketing Attribution Explorer
Marketing Performance	Contains marketing ad platform reported orders, revenue, spend, CPO, ROAS. Also aggregates marketing spend from BSD.
Multi Channel Transactions	Contains first click and last click data from Google Analytics which allows calculations such as time to purchase, number of touchpoints, etc.
Vender-Reported Marketing Performance	This Explorer is used to build Vendor-Reported Marketing reports. This Explorer Does NOT tie into Shopify or Goggle Analytics – This Data is Pulled straight from each Vendor.